Ms. Lowman

Tyra Lowman

Senior Director of Spas – Full Service and Luxury Brands

Hilton Worldwide

In collaboration with the Hilton Worldwide Global Spa Operations team, Tyra Lowman develops spa-related initiatives and products that enhance the guest experience at all full-service and luxury hotel brands. In October 2010, Ms. Lowman led the successful launch of eforea: spa at Hilton as the Hilton Hotels & Resorts brand’s first global spa concept in history. The eforea concept has received more than 147,000,000 media impressions to-date and features a global pipeline of more than 100 spas in development at Hilton Hotels & Resorts properties around the world. As Senior Director Global Spas - Full Service and Luxury Brands, Ms. Lowman shapes the Hilton Worldwide standards for spa operations, service and treatment, design and construction and quality measurements.

Ms. Lowman’s extensive spa experience of more than 15 years includes serving as Senior Vice President of Sales and Operations at Brite Smile/Brite Skin, the largest operator of retail medical spas in North America. Prior to working with Brite Smile/Brite Skin, Ms. Lowman held the position of Vice President Operations for Premier Salons, Inc., for six years and is credited with the rapid expansion and growth of Premier’s luxury spa brands. She also served as Regional Director of Operations for Atlanta-based Spa Sydell, Inc., and has directed operations at the individual spa level both as spa director and spa owner.

Ms. Lowman is an active member of the International Spa Professionals Association (ISPA), Intercouffure International Salon affiliation, National Association of Female Executives (NAFE) and Aveda Professionals. She is a graduate of Tennessee Technological University and she holds an MBA from Shorter School of Business. Ms. Lowman is also a licensed cosmetologist and esthetician.

Ms. Lowman can be contacted at 703-883-5222 or tyra.lowman@hilton.com

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.