Ms. Bankoski

Linda Bankoski

Co-Owner & Managing Director

SpaQuality LLC

Linda Bankoski is co-owner and Managing Director of Education and Assessment of SpaQuality LLC, a company that has provided a roadmap to authentic performance excellence for spas through quality system standards, education, assessment and certification since 2004.

Ms. Bankoski is the co-author of The International Standards of SpaExcellenceSM, which provides a framework for spas to create effective and efficient spa operations that result in consistent delivery of excellent spa services, guest and staff loyalty, as well as business success. The inspiration of The Standards comes from internationally accepted quality system standards used by other industries including ISO 9000 (international quality management systems), ISO 14000 (environmental management standards), the Baldrige Performance Excellence Program in the United States, the Canada Awards for Excellence from the National Quality Institute in Canada, the EFQM Excellence Award in Europe, OSHA (US health and safety), FDA Good Manufacturing Practices (US), TedQual (tourism education quality), JCAHO (US healthcare organization standards), and more. Basic concepts from these standards along with years of spa experience were combined, translated, enhanced and organized into a complete spa management system that provides spas with what is necessary to achieve long-term success.

While created for spas, the key concepts provided in The International Standards of SpaExcellenceSM can be applied to the entire hospitality industry including hotels, resorts, cruise lines, clubs, restaurants, theme parks and more. Now in their 5th edition, The Standards have been sold to spas in 28 countries.

Ms. Bankoski co-created and co-teaches Building and Sustaining High Quality Systems for Spas, a six-week, on-line course for the University of California - Irvine Extension's Spa and Hospitality Management Certificate Program, which uses The International Standards of SpaExcellenceSM for the textbook.

Ms. Bankoski is a quality expert with 30+ years of experience leading, coaching, consulting, and helping organizations and businesses in a wide variety of industries succeed and thrive. She is people-and goal-oriented and motivated by opportunities to learn, encourage and inspire others. Ms. Bankoski has enjoyed a multifaceted career as a healthcare professional, corporate trainer, customer advocate, market researcher, culture change pioneer and business advisor. She served on the Board of Examiners of the Malcolm Baldrige National Quality Award for five years and looks forward to helping spas attain this prestigious award in the future.

Ms. Bankoski is a professional speaker and was chair of the local section of the American Society for Quality (ASQ). She has been a Good Manufacturing Practices Auditor (FDA regulations) for 25+ years and an ASQ Certified Quality Auditor, RAB Certified Quality Systems Lead Auditor and a Certified Lead Assessor (ISO 9001) for over 15 years. Ms. Bankoski is past president of the Board of Directors for the Delaware Quality Consortium, Inc. (Delaware Quality Award). She was an adjunct professor in the Continuing and Professional Studies at the University of Delaware and a lead instructor in the Quality Management Certificate. She taught courses in quality management and organizational improvement. She developed and taught courses on the ISO 9000 standard, quality system auditing and problem solving for the Delaware Manufacturing Extension Partnership.

Ms. Bankoski can be contacted at 302-426-0274 or bankoski@voicenet.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.