Ms. Matuson

Roberta Chinsky Matuson

President

Matuson Consulting

For more than 25 years, Roberta Chinsky Matuson, president of Matuson Consulting, has helped leaders in Fortune 500 companies, including General Motors, Best Buy, and The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is 
known world-wide as “The Talent Maximizer®.”

Ms. Matuson, a leading authority on leadership and the skills and strategies required to earn employee commitment and client loyalty, is the author of, Talent Magnetism: How to Build a Workplace that Attracts and Keeps the Best (Nicholas Brealey) and the international bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top 5 Business Book For Leaders. Her new book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers and Profits (Taylor and Francis) will be released in March of 2017.

As a former executive, Ms. Matuson has the vantage point of 
understanding what it is like to work at all levels of the
organization. At the age of 24, she found herself catapulted 
into the executive suite, where she was responsible for building a world-class HR department for a commercial real estate firm. Shortly thereafter, she was involved in taking the company through a public offering.

By her own wits—and through trial and error—Ms. Matuson has built on her success and has become an internationally-recognized thought leader and consultant, often appearing on television on programs such as CBS’s The Early Show, Fox’s The O’Reilly Factor, Fox Business News and on CNN International’s Quest on Business with Richard Quest. She is frequently invited to be a guest on radio shows across America.

Ms. Matuson is a highly sought after speaker who has presented keynotes to Fortune 500 companies including, Best Buy, Inc., New York Life Pension Services, General Re Corporation, and such prestigious organizations as the Boutique and Lifestyle Lodging Association, AAHOA, Treasury Executive Institute, American Craft Brewers Association, SHRM, Pizza Expo and the Massachusetts Restaurant Association.

Ms. Matuson has written and published over 500 articles for a number of publications around the globe including The Christian Science Monitor, British Airways Business Life, The Telegraph and The Globe and Mail. She is currently a workplace expert for Monster’s small business community and is the person global retail giant Staples turns to for advice on talent. She is one of the top expert bloggers for Fast Company, Forbes.com and Glassdoor and is a former monthly columnist for the Boston Business Journal.

Ms. Matuson holds an MBA from the University of Houston and a BS in Human Resource Management from Northeastern University. She is a graduate of Alan Weiss’s Million Dollar Consulting® College

Please visit http://www.matusonconsulting.com for more information.

Ms. Matuson can be contacted at 617-608-3633 or Roberta@matusonconsulting.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.