Mr. Howe

Prentice Howe

VP, Executive Creative Director

Tocquigny

VP, Executive Creative Director at Tocquigny, Mr. Howe champions a culture of fresh ideas and oversees the development of integrated campaigns across a diverse client portfolio.

Mr. Howe has nearly twenty years of experience as a writer and creative director, working with some of Americas most iconic brands. Having previously worked in Dallas, Los Angeles and Detroit, he relies on his experiences with people from diverse backgrounds to craft authentic connections between brands and consumers. Ideas that make him think, I wish Id thought of that inspire him and drive him to make each project better than the last.

Mr. Howes hotel and spa experience includes marketing work for Hyatt Regency Hill Country Resort and Spa (San Antonio), the W Austin Hotel + Residences (Austin, TX), Horseshoe Bay Resort (Horseshoe Bay, TX), Hotel Nikko (San Francisco), St. Regis Hotel (Los Angeles), Wilshire Grand (Los Angeles), Red Mountain Resort & Spa (St. George, Utah), and Hotel Pattee (Perry, Iowa) and the Dallas / Fort Worth Area Tourism Council.

Prior to Tocquigny, Mr. Howe worked at Doner in Detroit. His account experience also includes Minute Maid, Fiat, Serta, JBL, The Dallas Stars Hockey Club, Texas Rangers Baseball, Habitat for Humanity, Anheuser-Busch, Petmate and Activision. He has written for Entrepreneur, BrandFreak, Sports Business Journal and PROMO.

Mr. Howes campaigns have been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, Creativity and The New York Times.

Mr. Howe can be contacted at 512-532-2885 or phowe@tocquigny.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Its leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Its the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.