Mr. Collier

Cary Collier

Principal

Blu Spas, Inc.

Cary Collier, a native Texan with degrees in Marketing and Finance, has held positions as Managing Director, Director of Projects, or Spa Designer and Planner for spa projects around the world since 1984. He is concurrently principal of Blu Spas Inc. and principal of Collier & Collier Spas.

While living in Hong Kong and Bali, Mr. Collier and his wife Kim founded Collier & Collier Spas in 1990 and are credited with pioneering the spa industry in Asia. As Blu Spas’ principal designer, Mr. Collier has worked on over 250 spa projects in 25 countries planning, designing and managing spas for owners and developers of hospitality, residential, mixed-use, and retail projects, primarily start-ups or renovations for upscale hotels and resorts, ranging in size from 25 rooms to 3000 rooms.

Mr. Collier was one of the founders of the ISPA (International Spa Association) Asia Pacific and served as Vice President on the Board of Directors and Advisory Board for Asian Spa Summits. He has been a speaker and panelist for Cornell University’s spa conferences, Global Spa Summit, General Manager and Spa Director Conferences for Four Seasons and Marriott, and for ISPA conferences in the USA and Asia. Mr. Collier also served on Sanijet Corporation’s Spa Industry Advisory Board. In design collaboration with Sanijet, the ‘Cary Collier Collection’ of luxury whirlpool spa baths was launched in 2006. In 2007, this collection was expanded to include spa loungers and treatment tables from Living Earth Crafts for spas, hotels and resorts.

Mr. Collier contributed as an advisor for the publications Tropical Spas of Asia (1999) and 100 Best Spas in the World (2001) and has been featured in, or authored, contributed to numerous articles for spa, lifestyle, hospitality, design and travel magazine publications.

Mr. Collier can be contacted at 562-312-9722 or cary@bluspasinc.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.