Mr. Collier

Cary Collier

Principal

Blu Spas, Inc.

Cary Collier, a native Texan with degrees in Marketing and Finance, has held positions as Managing Director, Director of Projects, or Spa Designer and Planner for spa projects around the world since 1984. He is concurrently principal of Blu Spas Inc. and principal of Collier & Collier Spas.

While living in Hong Kong and Bali, Mr. Collier and his wife Kim founded Collier & Collier Spas in 1990 and are credited with pioneering the spa industry in Asia. As Blu Spas’ principal designer, Mr. Collier has worked on over 250 spa projects in 25 countries planning, designing and managing spas for owners and developers of hospitality, residential, mixed-use, and retail projects, primarily start-ups or renovations for upscale hotels and resorts, ranging in size from 25 rooms to 3000 rooms.

Mr. Collier was one of the founders of the ISPA (International Spa Association) Asia Pacific and served as Vice President on the Board of Directors and Advisory Board for Asian Spa Summits. He has been a speaker and panelist for Cornell University’s spa conferences, Global Spa Summit, General Manager and Spa Director Conferences for Four Seasons and Marriott, and for ISPA conferences in the USA and Asia. Mr. Collier also served on Sanijet Corporation’s Spa Industry Advisory Board. In design collaboration with Sanijet, the ‘Cary Collier Collection’ of luxury whirlpool spa baths was launched in 2006. In 2007, this collection was expanded to include spa loungers and treatment tables from Living Earth Crafts for spas, hotels and resorts.

Mr. Collier contributed as an advisor for the publications Tropical Spas of Asia (1999) and 100 Best Spas in the World (2001) and has been featured in, or authored, contributed to numerous articles for spa, lifestyle, hospitality, design and travel magazine publications.

Mr. Collier can be contacted at 562-312-9722 or cary@bluspasinc.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.