Mr. Maack

Rick Maack

Owner

Balance Spa Management

Rick Maack is the Business Development Partner and Owner of Maack Management and Balance Spa Management, a fully outsourced option for the spa, salon and fitness center of luxury hotels. Mr. Maack leases space from hotels and/or building owners providing a lease income stream and revenue share to hotel partners. Mr. Maack operates seamlessly with the hotel, using the hotel brand and look. All expenses of operation are borne by Maack Management and a revenue share option is included in most leases. The revenue share with the hotel assures that the spa and the hotel have like goals.

Mr. Maack and his wife Kelly entered the spa and fitness business to capitalize on the combination of transforming human needs and the resulting emergence of the hybrid category within the wellness and spa industries. This category merges the synergistic elements of these industry segments with full-service hotels and large luxury residential communities in urban settings.

Mr. Maack and his team have also completed several consulting projects for hotels groups and independent spas and wellness centers. These projects included, marketing plans, branding, spa concept development, spa and fitness center design, pre-opening project management, and needs and feasibility assessments.

Maack Management and Balance have worked with InterContinental Hotel Group, Loews Hotels, Omni Hotels, The Windsor Court in New Orleans, Hilton Hotels, the Essex House in New York City and other independent hotel brands.

Mr. Maack joined Balance 2003 as the Director of Business Development. He purchased the company with his wife Kelly in 2007 rebranding as Maack Management. Prior to this, he was Business Development Director for Concept Heaven, an Interactive Internet Marketing company located in Manhattan where he was responsible for major account sales and marketing in the salon, spa and beauty space. Clients included Aveda, Este Lauder and Kerastase brands. Earlier in his career, Mr. Maack worked as a CPA for PricewaterhouseCoopers and has completed several consulting projects in the Internet commerce space.

Mr. Maack can be contacted at 302-223-5942 or rick@maackmanagement.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.