Mr. Grenoble

Mark Grenoble

President

Enchantment Group

Mark Grenoble is the President of Enchantment Group. He founded the firm in effort to meet the growing market demand for providing proven experience in developing and managing all aspects of resorts and spas. Currently, Enchantment Group’s portfolio includes Enchantment Resort, Mii amo, the Tides Inn, and the Golden Eagle Golf Course in Irvington, VA.

Mr. Grenoble draws on a unique collection of skills that encompasses every facet of resort operations, from creating concepts, pre-opening strategies and systems for all departments to managing effective recruitment, training and retention programs, and developing highly profitable retail design and merchandise programs.

Mr. Grenoble and his Mii amo team pioneered a number of destination spa industry firsts: first to create common guest arrival and departure days that maximize occupancy and revenue; first to feature full 60- and 90-minute treatment sessions, and first to offer alcohol, including organic and biodynamic wines. Mii amo was named “World’s Best Destination Spa” in 2007 and 2009 by the readers of Travel + Leisure magazine. Also named in the 2009 Travel + Leisure World’s Best Survey, Enchantment Resort was ranked the #1 Resort in Arizona and the Tides Inn was ranked the #1 Resort in Virginia.

Prior to joining Enchantment Resort in 1993 and developing Enchantment Group in 2007, Mr. Grenoble served as Vice President and General Manager of a major real estate development and management company and managed a $250 million real estate portfolio. In addition, he has held sales and operational positions with Omni Hotels, Americana Hotels and properties in New York, Hawaii and California. In 2009, Mr. Grenoble was named Arizona’s Tourism Champion of the Year by the Arizona Governor.

Mr. Grenoble can be contacted at 480-264-3015 or mark@enchantmentgroup.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.