Mr. McCarthy

Jeremy McCarthy

Director of Spa Operations, Development & Marketing

Starwood Hotels and Resorts

Jeremy McCarthy is the Director of Spa Operations, Development and Marketing for Starwood Hotels and Resorts where he is responsible for spa development across all of Starwood’s spa brands worldwide. Mr. McCarthy manages a portfolio of brands including Heavenly Spa by Westin, AWAY Spa by W Hotels, Shine Spa for Sheraton, Explore Spa by Le Meridien, and Iridium Spa for St. Regis Hotels and Resorts. Current projects include the new AWAY Spas at W Koh Samui and W Bali, the Heavenly Spas at The Westin Santa Fe in Mexico City and The Westin Pazhou in China, the Iridium Spa at the St. Regis Lhasa in Tibet and the Explore Spa at the Le Meridien Pyramids in Cairo, Egypt.

Prior to joining Starwood five years ago, Mr. McCarthy was the Spa Director at the new La Costa Resort and Spa recently revived by a $140 million dollar renovation, which included the construction of a 43,000 square foot spa. Before opening the spa at La Costa in September of 2003, Mr. McCarthy worked 14 years for Four Seasons Hotels and Resorts, opening and operating luxury resort spas worldwide including the spa at the Four Seasons Resort Maui, named the number 3 resort Spa in the world by Conde Nast Traveler magazine.

In addition to overseeing spa operations at Starwood Hotels, Mr. McCarthy has been heavily involved with the spa industry community, serving several years on the board of directors for the International Spa Association and speaking regularly at industry events including, ISPA, Leading Spas of Canada, NYSPA, WSPA, SpaTec, SpaExec, etc. He is also an avid writer as the author of “Become a Spa Owner” published by Fabjob.com and a regular columnist and contributor for “Pulse”, “LiveSpa”, “Organic Spa Magazine”, and “Positive Psychology News Daily.”

He also writes his own blog on topics of psychology and holistic wellness at http://psychologyofwellbeing.com. He holds a master degree in Applied Positive Psychology from University of Pennsylvania.

When he is not traveling around the world opening and operating resort spas, Mr. McCarthy enjoys surfing and beach volleyball and spending time with his wife Catherine and their ten-month-old son, Dylan.

Mr. McCarthy can be contacted at 914-640-8227 or jeremy.mccarthy@starwoodhotels.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.