Mr. McCarthy

Jeremy McCarthy

Director of Spa Operations, Development & Marketing

Starwood Hotels and Resorts

Jeremy McCarthy is the Director of Spa Operations, Development and Marketing for Starwood Hotels and Resorts where he is responsible for spa development across all of Starwood’s spa brands worldwide. Mr. McCarthy manages a portfolio of brands including Heavenly Spa by Westin, AWAY Spa by W Hotels, Shine Spa for Sheraton, Explore Spa by Le Meridien, and Iridium Spa for St. Regis Hotels and Resorts. Current projects include the new AWAY Spas at W Koh Samui and W Bali, the Heavenly Spas at The Westin Santa Fe in Mexico City and The Westin Pazhou in China, the Iridium Spa at the St. Regis Lhasa in Tibet and the Explore Spa at the Le Meridien Pyramids in Cairo, Egypt.

Prior to joining Starwood five years ago, Mr. McCarthy was the Spa Director at the new La Costa Resort and Spa recently revived by a $140 million dollar renovation, which included the construction of a 43,000 square foot spa. Before opening the spa at La Costa in September of 2003, Mr. McCarthy worked 14 years for Four Seasons Hotels and Resorts, opening and operating luxury resort spas worldwide including the spa at the Four Seasons Resort Maui, named the number 3 resort Spa in the world by Conde Nast Traveler magazine.

In addition to overseeing spa operations at Starwood Hotels, Mr. McCarthy has been heavily involved with the spa industry community, serving several years on the board of directors for the International Spa Association and speaking regularly at industry events including, ISPA, Leading Spas of Canada, NYSPA, WSPA, SpaTec, SpaExec, etc. He is also an avid writer as the author of “Become a Spa Owner” published by Fabjob.com and a regular columnist and contributor for “Pulse”, “LiveSpa”, “Organic Spa Magazine”, and “Positive Psychology News Daily.”

He also writes his own blog on topics of psychology and holistic wellness at http://psychologyofwellbeing.com. He holds a master degree in Applied Positive Psychology from University of Pennsylvania.

When he is not traveling around the world opening and operating resort spas, Mr. McCarthy enjoys surfing and beach volleyball and spending time with his wife Catherine and their ten-month-old son, Dylan.

Mr. McCarthy can be contacted at 914-640-8227 or jeremy.mccarthy@starwoodhotels.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.