Ms. Waldvogel

Deborah Waldvogel

Director of Spa Development and Operations

Sedona Resorts

Deborah J. Waldvogel is the Director of Spa Development and Operations for Sedona Resorts. Ms. Waldvogel’s responsibilities include financial feasibility studies, concept development, design, as well as managing opening and operations for unique, luxury resort and destination spas with an emphasis on wellness programs. Sedona Resorts is currently involved in the development and management of a Boutique Resort and Spa at Cocoplum, Placencia, Belize as well as Kittitian Hill, a Sustainable Resort Master Planned Community on the island of St. Kitts both of which are focused on healthy lifestyle programming.

Ms. Waldvogel played an integral role leading the relaunch of the Spa at Regent Palms, Turks and Caicos which has been recognized as one of the Top Spas in the Caribbean by Condé Nast Traveler Reader’s and received the World Travel Award as the World’s Leading Spa Resort in 2012. Her most recognized experience in the spa industry came during the first six years of operations at Mii amo, a destination spa at Enchantment. As Director of Operations and an Executive Officer Committee Member, in addition to overseeing daily operations of all key spa departments, she was responsible for program development and coordination and was the resort training facilitator. Mii amo received numerous highly respected accolades including #1 Destination Spa in the World by Travel & Leisure readers.

She is recognized as a leader in the spa industry serving as a Board member, Chairman, and currently Past Chairman for the International Spa Association (ISPA) where she has lead several task forces and committees including Nominations and the development of a Spa Operations Manual. During her seven years of Board Service, Ms. Waldvogel had the opportunity to network with Spa Professionals while attending and presenting at industry events in the U.S, Thailand, France, Egypt, and Costa Rica in addition to leading a regional event hosted by ISPA in India. Ms. Waldvogel continues to speak at both domestic and international events on behalf of the association.

Before her success in spa, she was a private business owner in the travel industry and has 14 years of experience in curriculum development and teaching. She has served on the Arizona State University Spa Management Advisory Board. She is also committed to continuing her own education and is a LEED Accredited Professional.

Ms. Waldvogel holds a B.S. in Biology and Secondary Education from the University of Wisconsin La-Crosse.

Please visit http://www.sedona-resorts.com for more information.

Ms. Waldvogel can be contacted at 928-300-3236 or dwaldvogel@sedona-resorts.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.