Mr. Roby

Scott Roby

Vice President, Revenue Management

Evolution Hospitality

Scott Roby oversees the revenue management department’s efforts in driving total revenue and increasing market share for Evolution Hospitality’s portfolio. Using a collaborative approach, the team leverages proprietary technology to provide world-class analysis, utilizes brand systems and resources to maximize franchise contribution, and capitalizes on in-depth market knowledge to generate proactive strategies.

Prior to being a part of the launch of Evolution Hospitality in March 2011 (www.evolutionhospitality.com), Mr. Roby held revenue management positions with Tarsadia Hotels, La Costa Resort & Spa, and Hilton Hotels in San Diego. He earned his bachelor’s degree in Hotel Administration from Cornell University.

Mr. Roby has guest lectured on revenue management at San Diego State University and Cal Poly Pomona. He also currently serves as Chair of HSMAI's Revenue Management Advisory Board.

Mr. Roby can be contacted at 949-610-8000 or scottr@evolutionhospitality.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.