Mr. Roby

Scott Roby

Vice President, Revenue Management

Evolution Hospitality

Scott Roby oversees the revenue management department’s efforts in driving total revenue and increasing market share for Evolution Hospitality’s portfolio. Using a collaborative approach, the team leverages proprietary technology to provide world-class analysis, utilizes brand systems and resources to maximize franchise contribution, and capitalizes on in-depth market knowledge to generate proactive strategies.

Prior to being a part of the launch of Evolution Hospitality in March 2011 (www.evolutionhospitality.com), Mr. Roby held revenue management positions with Tarsadia Hotels, La Costa Resort & Spa, and Hilton Hotels in San Diego. He earned his bachelor’s degree in Hotel Administration from Cornell University.

Mr. Roby has guest lectured on revenue management at San Diego State University and Cal Poly Pomona. He also currently serves as Chair of HSMAI's Revenue Management Advisory Board.

Mr. Roby can be contacted at 949-610-8000 or scottr@evolutionhospitality.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.