Mr. van Roij

Stan van Roij

Managing Director

Easy (Ez) Revenue Management Solutions Ltd

Stan Van Roij is a highly motivated and versatile executive who boasts a 20+ career spent entirely within the hospitality industry – over fifteen of which were in managerial roles. This strategic business planner, accomplished spokesman and problem solver is a results-oriented, self-confident leader and communicator with great financial acumen and a global perspective.

A Dutch native and speaker of four languages, Mr. Van Roij’s education includes a Hotel & Catering Management degree with emphasis on Business Management. He has also completed various leadership and personal development programs, affording him great facilitation and training skills.

Mr. Van Roij initially worked in a variety of roles within the Dutch hospitality industry in order to broaden his experience and apply his knowledge in practical settings, however the large part of his career was spent working his way up the managerial ranks for three major, global hotel chains. Such a solid and proven background has allowed him continued focus on the hospitality industry – for which he has always had real passion.

At Marriott Hotels International, where Mr. Van Roij remained for ten years, an initial role in the Purchase Department led to Area Director of Revenue Management, responsible for strategic and operational support to 40 branded hotels in Germany, Austria and Switzerland.

Realizing his obvious talent for the discipline and his proven ability to lead globally dispersed teams effectively, he went on to become VP of Revenue Development for Radisson SAS Hotels & Resorts, where he was responsible for the short- and long-term pricing, segmentation and accounts strategies for 150 hotels across Europe.

From 2004 to 2011, Mr. Van Roij held Director-level positions at NH Hoteles, managing group hotels first in the Netherlands and Belgium; then in Benelux, UK, France and Africa; finally taking on the role of Corporate Director of Revenue Management, based at NH headquarters in Madrid, where he was in charge of the total revenue strategy for NH Hoteles worldwide.

In 2011, Mr. Van Roij took a bold but confident step away from the operator side of the industry and into the realm of the hotel technology vendor. He is now Managing Director of EasyRMS, an Infor company, provider of SaaS Revenue & Yield Management software and consulting services. As an operator, he gained many years’ experience of EzRMS™ - the Revenue Management System provided by EasyRMS. This in-depth knowledge of a leading product in its field, along with his inspiring dedication to the hotel industry, will allow him to drive this growing company towards further, global success.

Mr. van Roij can be contacted at +44 (0) 20 7495 0773 or svanroij@easyrms.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.