Mr. Pulito

Chris Pulito

Chief Operating Officer

Mirbeau Hospitality Services

Chris Pulito is Chief Operating Officer of Mirbeau Hospitality Services, a specialized hospitality management company that provides management and consulting services for high service hotels, resorts and spas. The company draws upon its 10 years of success with Mirbeau Inn & Spa, the acclaimed spa resort that is consistently rated among the world’s best for its hotel, spa and dining experience. It is located in the Finger Lakes Region of New York State in the idyllic town of Skaneateles. Mr. Pulito has more than 16 years of luxury hospitality and spa management experience including the Mirbeau Inn & Spa where he previously served as Spa Director and currently serves the dual role of General Manager.

Prior to joining Mirbeau, Mr. Pulito was with Four Seasons Hotel New York where he served as Spa Director. He was previously Spa Director at Stoweflake Resort and Spa, joining the Vermont resort in 2002 to open its 50,000-square-foot spa and wellness center, and held the same position earlier at Rockresorts’ Avanyu Spa at La Posada in Santa Fe, New Mexico. Mr. Pulito launched his career at Topnotch Resort and Spa in Stowe, Vermont. Over five years, he served in a variety of roles, including fitness, club and spa director. A graduate of Johnson State College in Johnson, Vermont, Pulito received a Bachelor of Science in Exercise Physiology. He is a member of the New York Spa Alliance and the International Spa Association, and is an ACE Certified Personal Trainer. He serves on the Board of Directors for the Great Lakes Alliance, a newly formed organization whose stated goal is to bridge the gap between Hotels, Spas and Fitness.

Mr. Pulito is a founder of Mirbeau Hospitality Services which offers an array of options for effective management, marketing and operations of special hospitality properties and spas. These include focusing on enhanced business performance, organizational culture, informational systems, personnel development, marketing, training, financial reporting property maintenance, operational performance and asset management. The company also offers design and development services and consultation for every phase of development for new properties, from market analysis and feasibility to concept design and hotel, spa and food and beverage programming. Mirbeau Hospitality Services currently manages the Mirbeau Inn & Spa and the Finger Lakes Lodge and is assisting in the design and development of four new resort properties located in Virginia, Massachusetts, Maryland and Michigan.

Mr. Pulito can be contacted at cpulito@mirbeau.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.