Ms. Klueppel

Lisa Klueppel

Senior Manager, Online Acquisition Marketing

VIZERGY

Lisa Klueppel joined VIZERGY in 2009, and immediately made a tremendous impact. She currently oversees our paid search, natural search and copywriting teams and drives the continued development of our social media, display advertising and email marketing initiatives.

Prior to joining VIZERGY, Ms. Klueppel worked in Google's Direct Sales Organization, an elite sales team dedicated to servicing Fortune 500 companies, for over five years. She began her career with Google as an Account Strategist, working with clients in the business and industrial markets sectors to develop holistic online marketing strategies. Her client roster included companies like Chevron, FedEx, Caterpillar and 3M.

In 2007, Ms. Klueppel transferred to Google's Paris office where she was promoted to Senior Account Manager for YouTube and Display advertising. In that role, her achievements included launching the monetization of YouTube France, managing multi-million dollar YouTube campaigns for clients such as Coca-Cola and Evian and overseeing $3.5 million of quarterly display revenue for the French market.

Ms. Klueppel holds a Master's degree from Indiana University – Bloomington.

Ms. Klueppel can be contacted at 904-389-1130 or lisa.k@vizergy.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.