Ms. Klueppel

Lisa Klueppel

Senior Manager, Online Acquisition Marketing

VIZERGY

Lisa Klueppel joined VIZERGY in 2009, and immediately made a tremendous impact. She currently oversees our paid search, natural search and copywriting teams and drives the continued development of our social media, display advertising and email marketing initiatives.

Prior to joining VIZERGY, Ms. Klueppel worked in Google's Direct Sales Organization, an elite sales team dedicated to servicing Fortune 500 companies, for over five years. She began her career with Google as an Account Strategist, working with clients in the business and industrial markets sectors to develop holistic online marketing strategies. Her client roster included companies like Chevron, FedEx, Caterpillar and 3M.

In 2007, Ms. Klueppel transferred to Google's Paris office where she was promoted to Senior Account Manager for YouTube and Display advertising. In that role, her achievements included launching the monetization of YouTube France, managing multi-million dollar YouTube campaigns for clients such as Coca-Cola and Evian and overseeing $3.5 million of quarterly display revenue for the French market.

Ms. Klueppel holds a Master's degree from Indiana University – Bloomington.

Ms. Klueppel can be contacted at 904-389-1130 or lisa.k@vizergy.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.