Dr. O’Halloran

Robert O’Halloran

Professor & Director

Hospitality Management, East Carolina University

Bob O’Halloran, Ph.D., is a Professor and the Director of the School of Hospitality Leadership at East Carolina University (ECU) in Greenville, North Carolina. He is on the Board of Trustees of the American Hotel and Lodging Education Foundation, Vice Chair of the AH&LA’s Certification Commission and on the Board of Directors of the North Carolina Restaurant and Lodging Association. Prior to joining ECU he was on the faculty of the University of Memphis, the State University of New York/ Plattsburgh, the University of Denver, Michigan State University and Central Michigan University.

Professor O'Halloran has extensive operational experience as a general manager and a training manager for new properties with Jolly Roger and Trans Pacific Restaurants, Inc., in California. He also has operational experience with a Cape Cod resort in the front office and food and beverage departments and has worked as a hospitality management consultant with Pannell Kerr Forster in Los Angeles and Boston. As an academic, he has continued his industry experience through faculty internships with Aramark, Marriott Management Services, the Club Managers Association of New Jersey, the Lodging Division of Marriott International, and the Recreation Division of the United States Forest Service. He was also Visiting Scholar of the National Tourism Foundation.

He is a member of the Board of Directors of the North Carolina Restaurant and Lodging Association. Before moving to ECU in July of 2007 he was a member of the Board of Directors of the Memphis Convention and Visitor Bureau (MCVB), the MCVB's Educational Foundation board, the Metropolitan Memphis Hotel and Lodging Association and the Tennessee Hotel and Lodging Association. He is currently a Commissioner for AH&LA's Certification Commission and was recently elected as Vice Chair and is a member of the Board of Trustees of the American Hotel & Lodging Education Foundation. He is also a member of the Educational Institute of AHLA Faculty Advisory Board. He is also a current member of the North Carolina Restaurant and Lodging Association Board of Directors. O'Halloran is a recipient of the Van Nostrand Reinhold Award for Teaching Innovation through the Council on Hotel, Restaurant & Institutional Education and the Outstanding Teaching and Advising Awards in the Daniels College of Business at the University of Denver.

He has presented seminars and workshops for organizations in the United States, Europe, the Middle East and Southeast Asia, including the National Restaurant Association, the American Hotel & Motel Association, the China Travel Service, the China Travel & Tourism Press, the Hong Kong Hotels Association, Ecole Hoteliere de Lausanne, Choice Hotels International, the Grand Teton Lodge Company and others.

He is a regular contributor to industry publications and has written over one hundred articles, columns and cases; for trade journals, newspapers, magazines and scholarly publications. He is co-author of a Service Learning chapter for the American Association of Higher Education for the hospitality industry and co-author of the education and training book, Mise en Place for Teaching: A Handbook for Hospitality & Tourism Educators & Trainers published by the Educational Institute of AH & LA. He is also co-editor of two books of case studies published by Prentice Hall and a member of the Board of Editors of the Journal of Hospitality and Tourism Education.

Dr. O’Halloran can be contacted at 252-737-1604 or ohalloranr@ecu.edu

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.