Dr. O’Halloran

Robert O’Halloran

Professor & Director

Hospitality Management, East Carolina University

Bob O’Halloran, Ph.D., is a Professor and the Director of the School of Hospitality Leadership at East Carolina University (ECU) in Greenville, North Carolina. He is on the Board of Trustees of the American Hotel and Lodging Education Foundation, Vice Chair of the AH&LA’s Certification Commission and on the Board of Directors of the North Carolina Restaurant and Lodging Association. Prior to joining ECU he was on the faculty of the University of Memphis, the State University of New York/ Plattsburgh, the University of Denver, Michigan State University and Central Michigan University.

Professor O'Halloran has extensive operational experience as a general manager and a training manager for new properties with Jolly Roger and Trans Pacific Restaurants, Inc., in California. He also has operational experience with a Cape Cod resort in the front office and food and beverage departments and has worked as a hospitality management consultant with Pannell Kerr Forster in Los Angeles and Boston. As an academic, he has continued his industry experience through faculty internships with Aramark, Marriott Management Services, the Club Managers Association of New Jersey, the Lodging Division of Marriott International, and the Recreation Division of the United States Forest Service. He was also Visiting Scholar of the National Tourism Foundation.

He is a member of the Board of Directors of the North Carolina Restaurant and Lodging Association. Before moving to ECU in July of 2007 he was a member of the Board of Directors of the Memphis Convention and Visitor Bureau (MCVB), the MCVB's Educational Foundation board, the Metropolitan Memphis Hotel and Lodging Association and the Tennessee Hotel and Lodging Association. He is currently a Commissioner for AH&LA's Certification Commission and was recently elected as Vice Chair and is a member of the Board of Trustees of the American Hotel & Lodging Education Foundation. He is also a member of the Educational Institute of AHLA Faculty Advisory Board. He is also a current member of the North Carolina Restaurant and Lodging Association Board of Directors. O'Halloran is a recipient of the Van Nostrand Reinhold Award for Teaching Innovation through the Council on Hotel, Restaurant & Institutional Education and the Outstanding Teaching and Advising Awards in the Daniels College of Business at the University of Denver.

He has presented seminars and workshops for organizations in the United States, Europe, the Middle East and Southeast Asia, including the National Restaurant Association, the American Hotel & Motel Association, the China Travel Service, the China Travel & Tourism Press, the Hong Kong Hotels Association, Ecole Hoteliere de Lausanne, Choice Hotels International, the Grand Teton Lodge Company and others.

He is a regular contributor to industry publications and has written over one hundred articles, columns and cases; for trade journals, newspapers, magazines and scholarly publications. He is co-author of a Service Learning chapter for the American Association of Higher Education for the hospitality industry and co-author of the education and training book, Mise en Place for Teaching: A Handbook for Hospitality & Tourism Educators & Trainers published by the Educational Institute of AH & LA. He is also co-editor of two books of case studies published by Prentice Hall and a member of the Board of Editors of the Journal of Hospitality and Tourism Education.

Dr. O’Halloran can be contacted at 252-737-1604 or ohalloranr@ecu.edu

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.