Mr. Pinchuk

Steven Pinchuk

Lead Customer Intelligence & Revenue Management

IBM

Steven Pinchuk is Lead Customer Intelligence & Revenue Management for IBM. NBA creates personalized 1 to 1 customer triggered interactions and is used by major banks, telecoms, insurance and retailers. IBM’s SME for WW Revenue Management practice building revenue management and dynamic pricing systems that are customer centric. Mr. Pinchuk has worked inside the best customer centric companies and consulting companies and has approached this growth area from both sides of the equation with the market leaders.

Mr. Pinchuk's past positions have included President of Profit Optimization Strategies; SVP Resort Profitability for Westgate Resorts; VP, Profit Optimization Systems, for SAS software (SAS is the leader in business intelligence and predictive analytics software) ;Corporate VP of RM & Distribution for Harrah’s Entertainment, Inc., the world’s largest Casino Hotel Company with annual revenues of $20 billion USD.

Mr. Pinchuk also held Director and Vice President positions at top travel companies including Princess Cruises, Club Med and American Airlines. He held Director & VP level travel consulting positions at SABRE, PROS, and OPUS2. Mr. Pinchuk was an economic advisor to a senior US Senator who ran for President and held a Top Secret security clearance with Martin Marietta Aerospace while working on long-range defense, NASA and intelligence projects. He has multi industry international experience in RM & marketing with tour operators, resorts, hotels, rental cars, ferries, airlines, casinos, excursion companies & Broadway theaters in the U.S., Canada, Mexico, the Caribbean, Europe and Asia.

Mr. Pinchuk attended Phillips Andover Academy, entered Brandeis University as a sophomore and received an Executive MBA from the University of Colorado. He has been on the Editorial Review Board of the Journal of Revenue and Pricing Management since its beginning; was chosen for a RM Advisory Board at Cornell University in both Ithaca and Singapore; chaired all of the annual RM conferences in the US, Europe and Asia for EyeforTravel. In his spare time Mr. Pinchuk is an amateur photographer and an avid scuba diver with a Master Instructor Scuba License.

Mr. Pinchuk can be contacted at 407-516-5447 or spinchuk@us.ibm.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.