Mr. O'Mahony

Des O'Mahony

Co-founder and Chief Executive Officer

Bookassist

Dr Des O'Mahony is the co-founder and chief executive officer of Bookassist (bookassist.org), an Irish-based privately-owned international company specializing in technology and online strategy for hotels and one of the leading European hotel booking technology providers. He is a Chartered Physicist and holds a PhD in Physics from Trinity College in Dublin. Involved with web technology since the early nineties, he pioneered web-based city guides in 1994 with Bookassist co-founder Dr Robert Whittle, developing the Softguides brand for cities such as Madrid, Barcelona and Dublin. The Softguides network used customer comments and feedback extensively in its online content, pre-dating the social media revolution by over a decade.

In 2005, he was the Irish Internet Association's "Netvisionary" winner for online trade and in the same year was the recipient of a prestigious eircom.net Golden Spider web design award. In 2010 was the recipient of the Internet Entrepreneur of the Year award from the Irish Internet Association in recognition of the success of Bookassist. He has frequently keynoted large travel and hotel technology conferences, most recently presenting on and appearing on a discussion panel on the implications of mobile technology for hotels at the BTO Conference in Florence, Italy in October 2010.

Bookassist was formed in Dublin in 1999 and has since grown to encompass six offices in Dublin, Paris, Madrid, Prague, Vienna and Rome handling in almost half a million bookings for its clients and in excess of $100M in hotel booking revenue annually. At Bookassist, Des is responsible for the strategic direction of the company and for research in new product and strategy areas. Bookassist was first to market in 2009/2010 with an innovative and comprehensive mobile solution for hotels and hotel booking on the iPhone, Android and BlackBerry platforms with their market-leading webapp solution.

Mr. O'Mahony can be contacted at +353 1 676 2913 or des.omahony@bookassist.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.