Mr. O'Mahony

Des O'Mahony

Co-founder and Chief Executive Officer

Bookassist

Dr Des O'Mahony is the co-founder and chief executive officer of Bookassist (bookassist.org), an Irish-based privately-owned international company specializing in technology and online strategy for hotels and one of the leading European hotel booking technology providers. He is a Chartered Physicist and holds a PhD in Physics from Trinity College in Dublin. Involved with web technology since the early nineties, he pioneered web-based city guides in 1994 with Bookassist co-founder Dr Robert Whittle, developing the Softguides brand for cities such as Madrid, Barcelona and Dublin. The Softguides network used customer comments and feedback extensively in its online content, pre-dating the social media revolution by over a decade.

In 2005, he was the Irish Internet Association's "Netvisionary" winner for online trade and in the same year was the recipient of a prestigious eircom.net Golden Spider web design award. In 2010 was the recipient of the Internet Entrepreneur of the Year award from the Irish Internet Association in recognition of the success of Bookassist. He has frequently keynoted large travel and hotel technology conferences, most recently presenting on and appearing on a discussion panel on the implications of mobile technology for hotels at the BTO Conference in Florence, Italy in October 2010.

Bookassist was formed in Dublin in 1999 and has since grown to encompass six offices in Dublin, Paris, Madrid, Prague, Vienna and Rome handling in almost half a million bookings for its clients and in excess of $100M in hotel booking revenue annually. At Bookassist, Des is responsible for the strategic direction of the company and for research in new product and strategy areas. Bookassist was first to market in 2009/2010 with an innovative and comprehensive mobile solution for hotels and hotel booking on the iPhone, Android and BlackBerry platforms with their market-leading webapp solution.

Mr. O'Mahony can be contacted at +353 1 676 2913 or des.omahony@bookassist.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.