Mr. O'Mahony

Des O'Mahony

Co-founder and Chief Executive Officer

Bookassist

Dr Des O'Mahony is the co-founder and chief executive officer of Bookassist (bookassist.org), an Irish-based privately-owned international company specializing in technology and online strategy for hotels and one of the leading European hotel booking technology providers. He is a Chartered Physicist and holds a PhD in Physics from Trinity College in Dublin. Involved with web technology since the early nineties, he pioneered web-based city guides in 1994 with Bookassist co-founder Dr Robert Whittle, developing the Softguides brand for cities such as Madrid, Barcelona and Dublin. The Softguides network used customer comments and feedback extensively in its online content, pre-dating the social media revolution by over a decade.

In 2005, he was the Irish Internet Association's "Netvisionary" winner for online trade and in the same year was the recipient of a prestigious eircom.net Golden Spider web design award. In 2010 was the recipient of the Internet Entrepreneur of the Year award from the Irish Internet Association in recognition of the success of Bookassist. He has frequently keynoted large travel and hotel technology conferences, most recently presenting on and appearing on a discussion panel on the implications of mobile technology for hotels at the BTO Conference in Florence, Italy in October 2010.

Bookassist was formed in Dublin in 1999 and has since grown to encompass six offices in Dublin, Paris, Madrid, Prague, Vienna and Rome handling in almost half a million bookings for its clients and in excess of $100M in hotel booking revenue annually. At Bookassist, Des is responsible for the strategic direction of the company and for research in new product and strategy areas. Bookassist was first to market in 2009/2010 with an innovative and comprehensive mobile solution for hotels and hotel booking on the iPhone, Android and BlackBerry platforms with their market-leading webapp solution.

Mr. O'Mahony can be contacted at +353 1 676 2913 or des.omahony@bookassist.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.