Ms. Womack

Jamie Womack

Vice President, Corporate Marketing & Sales Training

Careerbuilder

Jamie Womack is the vice president of corporate marketing and sales training at CareerBuilder, the global leader in human capital solutions. In her role, Ms. Womack directs the development of strategic marketing for the corporate marketing team and focuses on the recruitment needs of employers of all sizes. This includes overseeing business-to-business strategy including communications, advertising, promotions, events, and customer lifecycle and loyalty.

In addition to leading corporate marketing efforts, Ms. Womack manages the sales training program at CareerBuilder. She works closely with her team of trainers to clearly communicate sales strategies, tactics, product developments and overall company goals to CareerBuilder's sales force.

Ms. Womack has been with the CareerBuilder organization for seven years. Prior to her role as vice president of marketing, she worked as a vice president in the sales training department and as a marketing team director. Before joining CareerBuilder, Ms. Womack worked in the real estate and mortgage industry.

Ms. Womack has a bachelor's degree from Florida State University and is pursuing her masters of business administration from Northwestern University's Kellogg School of Management.

Ms. Womack can be contacted at 773-527-2434 or Jamie.womack@careerbuilder.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.