Mr. Di Stanisloa

Bill Di Stanisloa

Founder & Principal

GreenSpa 101 LLC

Bill Di Stanisloa brings with him more than 22 years of personal and professional experience in the field of Holistic Health and Nutrition and 30 years in the business world including hospitality, property management, spa and salon development and operations.

Mr. Di Stanisloa has also led a global product portfolio bringing customers together during the dot.com era. He has served director roles for a multitude of positions which include committee member of resort operations at Amelia Island Plantation Resort, its’ Holistic Spa and Salon and the Resort Green Program. The Spa at Amelia Island Plantation was recognized and awarded the “Top Salons and Spas in 2008” by Jacksonville Magazine.

Mr. Di Stanisloa received a fine arts scholarship out of high school but did not stop there, after engaging in a multitude of employment interests he eventually held lead positions in businesses defined as hospitality, property management and real estate while continuing his education in Cosmetology, Massage, Skin Care and Holistic Healing. He knew that it would be necessary to visually serve as a role model for success for others in the above vocations so he enrolled in evening classes for film and video, stage, producing and directing which resulted in many live conferences titled as Master of Ceremonies. Mr. Di Stanisloa’s experience through-out the years also led him into executive management consulting domestically and globally for an on-line portfolio of wellness products and services in the beginning of the dot COM era.

Committed to the environment and all living things; Mr. Di Stanisloa originally established GreenSpa101 to serve as an educational vessel assisting companies and organizations choosing to go "Green". He brings with him over 20 years of successful project management. As a dynamic and passionate Public Speaker he has steered many for-profit and non-profit entities toward the improvement and creation of environmentally friendly initiatives which includes reformulation of products and target marketing.

Mr. Di Stanisloa has actively served on a number of 501C3 boards such as the Advisory Board for Florida State College, The Heritage Institute, YMCA First Coast, Corporate Volunteer Council, NE Florida Music Conservatory and The Sustainability Institute, all located in his region of North Florida. His current board and member positions include the United States Green Building Council for North Florida and State of Florida Green Lodging Program.

Supporting organizations like the Sierra Club, National Wildlife Federation, and Ocean Conservancy all representing animal rights and planet protection are understood by Bill Di Stanisloa.

As a Public Speaker, Mr. Di Stanisloa serves as a role model of passion and direction for positive change to all audiences in environmental awareness. In his role as Green Team leader at Amelia Island, he “ramped up” the work in "Green Lodging" resulting in the one of the largest – and quickest – "Green" certifications for any 4-Diamond resort in Florida. As such, Mr. Di Stanisloa proposed the first Green Lodging Mentor Program in the state.

Mr. Di Stanisloa is also writing an inspirational book which will share his successes throughout his life including how he overcame professional and personal adversities.

Mr. Di Stanisloa can be contacted at 904-879-9203 or Bill@GreenSpa101.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.