Ms. Pohlid

Kathleen Pohlid

Founder and Managing Member

Pohlid, PLLC

Kathleen Pohlid is the founder and managing member of the law firm of Pohlid, PLLC in the Nashville, Tennessee area. She advises business clients in matters including employment, occupational safety and health, Americans with Disabilities Act (accommodation & discrimination) and regulatory compliance. Her goal is to enable clients to comply with the myriad of state and federal laws to succeed in their business, mindful of the challenges facing businesses and the importance of cost effectiveness. She has advised and represented businesses in a variety of industries including restaurants, hotels, and other entities in the tourism and hospitality industries.

Ms. Pohlid has over 20 years of combined federal government and private sector experience in employment law and litigation. She has represented clients in various industries including construction, restaurant and hotel services, entertainment, media and publication, transportation, fuel/energy services, retail, manufacturing, and other sectors of business.

Ms. Pohlid holds an AV® rating from Martindale-Hubbell (highest for professional competency and ethics), a B.S. degree from the U.S. Naval Academy and a J.D. from Samford University.

Following law school, Ms. Pohlid served a federal clerkship to the Honorable T. Michael Putnam, U.S. Magistrate, Northern District of Alabama. She formerly represented the Secretary of Labor as a trial attorney for twelve years with the Office of the Solicitor, U.S. Department of Labor before going into private practice representing business clients in various industries.

Ms. Pohlid is a member of the American Bar Association, the American Society of Safety Engineers, and the Associated General Contractors of America. She regularly writes and speaks professionally on employment law and regulatory compliance matters.

In 2010, Ms. Pohlid retired from the U.S. Marine Corps as a Colonel, having served two combat deployments. Her military duty assignments include duty in Japan, Djibouti, Africa and Iraq. Ms. Pohlid is also a former columnist for The Birmingham News for which she wrote a weekly column for 15 years profiling volunteers and their contributions to the community. She is an avid traveler and has visited all 50 states and six continents.

Please visit http://www.pohlid.com for more information.

Ms. Pohlid can be contacted at 615-369-0810 or kpohlid@pohlid.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.