Ms. Pohlid

Kathleen Pohlid

Founder and Managing Member

Pohlid, PLLC

Kathleen Pohlid is the founder and managing member of the law firm of Pohlid, PLLC in the Nashville, Tennessee area. She advises business clients in matters including employment, occupational safety and health, Americans with Disabilities Act (accommodation & discrimination) and regulatory compliance. Her goal is to enable clients to comply with the myriad of state and federal laws to succeed in their business, mindful of the challenges facing businesses and the importance of cost effectiveness. She has advised and represented businesses in a variety of industries including restaurants, hotels, and other entities in the tourism and hospitality industries.

Ms. Pohlid has over 20 years of combined federal government and private sector experience in employment law and litigation. She has represented clients in various industries including construction, restaurant and hotel services, entertainment, media and publication, transportation, fuel/energy services, retail, manufacturing, and other sectors of business.

Ms. Pohlid holds an AV® rating from Martindale-Hubbell (highest for professional competency and ethics), a B.S. degree from the U.S. Naval Academy and a J.D. from Samford University.

Following law school, Ms. Pohlid served a federal clerkship to the Honorable T. Michael Putnam, U.S. Magistrate, Northern District of Alabama. She formerly represented the Secretary of Labor as a trial attorney for twelve years with the Office of the Solicitor, U.S. Department of Labor before going into private practice representing business clients in various industries.

Ms. Pohlid is a member of the American Bar Association, the American Society of Safety Engineers, and the Associated General Contractors of America. She regularly writes and speaks professionally on employment law and regulatory compliance matters.

In 2010, Ms. Pohlid retired from the U.S. Marine Corps as a Colonel, having served two combat deployments. Her military duty assignments include duty in Japan, Djibouti, Africa and Iraq. Ms. Pohlid is also a former columnist for The Birmingham News for which she wrote a weekly column for 15 years profiling volunteers and their contributions to the community. She is an avid traveler and has visited all 50 states and six continents.

Please visit http://www.pohlid.com for more information.

Ms. Pohlid can be contacted at 615-369-0810 or kpohlid@pohlid.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.