Mr. Kimball

Larry K. Kimball

Director of Hotel Development

C. W. Clark, Inc.

Larry K. Kimball has over thirty years of hotel experience in development, finance, operations, and asset management at the corporate and operating unit levels. Mr. Kimball is currently Director of Hotel Development for C. W. Clark, Inc., a San Diego-based commercial real estate developer. In this capacity, he is responsible for the entitlement, design, financing, and asset management of several large public-private hotel and mixed-use projects totaling ~1,200 keys with combined development costs of $600+ million.

As Managing Director of Horwath Hospitality and Leisure’s San Diego office, Mr. Kimball provided consulting services to the City of Garden Grove Redevelopment Office evaluating hotel development opportunities and consulted to developers of the proposed Escondido Hotel and Conference Center.

Mr. Kimball spent twenty years in Hawaii working with independent resorts and hotel brands. He led the restructuring and strategic planning effort as Lanai Company’s COO/CFO. There he was involved in Gold Nugget award winning multi-family residential development, luxury hotel operations, commercial and residential property management, significant cash flow improvement, and P&L accountability for $70+ million revenue operations with 1,100 employees and $650 million in assets. For five years, Mr. Kimball managed the Honolulu office of a global hospitality technology consulting practice focusing on telecommunications and other information management systems and was one of seven agents nationwide for GTE Vantage Solutions. His first ten years in Hawaii with Amfac Hotels included assignments in the corporate office as well as in their 11 hotels to improve operations efficiency and profitability.

Mr. Kimball received his CHA at the inaugural CHA awards ceremony where he acted as emcee. His MBA is from Chaminade University in Honolulu, Hawaii.

Mr. Kimball can be contacted at 858-875-5146 or larryk@CWCLARKINC.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.