Ms. Holloway

Tracey Holloway

Vice President of Human Resources

Stanford Hotels Corporation

Tracey Holloway is vice president of human resources for Stanford Hotels Corp., a San Francisco-based company specializing in the management, ownership and development of full-service hotels. Holloway is responsible for overseeing all human resource affairs for Stanford's 2,800 employees and Cresleigh Homes Group, an affiliate of Stanford, specializing in the development and construction of residential homes in California and Arizona. Holloway oversees all employee relations, legal issues, compliance issues, benefits and workers compensation. Holloway is a Certified Human Resources Executive with 14 years of experience. She began her career with Macy's/Federated Department Stores, and during her tenure was involved with all six acquisitions and mergers involving Bullocks, Broadway, Imagnin, Macy's West/East and Federated. In 1998 she joined Kimpton Hotels and Restaurants and was instrumental in building the company culture, including Kimpton University Training Program, College Recruiting Program, Housekeeping Olympics and Sabbatical Program. The company grew from 20 hotels to 40 over the course of her employment. She has been a member of the Chamber of Commerce, Northern California Human Resources Association, Society of Human Resources Managers and has served on the Hospitality Advisory Board and San Francisco State University for five years.

Ms. Holloway can be contacted at 415-398-3333 or tholloway@stanfordhotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.