Mr. Freeman

Andrew Freeman

President

Andrew Freeman & Company

In November 2005, Andrew Freeman realized a long-time dream by opening Andrew Freeman & Co., a boutique agency specializing in hospitality and lifestyle marketing. Launching his own firm provided him the opportunity to take advantage of his extraordinary career working with some of the finest restaurants, personalities and products in the world and loving nearly every minute of it.

Prior to opening AF&Co., Mr. Freeman worked for the prestigious Kimpton Hotels and Restaurants as the Vice President, Public Relations and Strategic Partnerships. He started with the San Francisco-based company a decade ago in the role of Vice President, Restaurant Sales & Marketing. In his ten years with Kimpton, he was responsible for developing and executing all public and media relations activities - including the launch of new properties - for the global brand, the group of 40 hotels and restaurants, as well as for the corporate headquarters. His responsibilities also included strategic planning, outreach, fundraising, relationship development and execution with industry and community partners.

Mr. Freeman landed his first job in advertising right out of college and soon advanced to the position of Director of Admissions with the French Culinary Institute, where a passion was born. At FCI, in addition to sales and marketing for the school, he was responsible for launching L'Ecole, the student-run restaurant and while there, he learned what it takes to promote chefs. His success at FCI helped him succeed a position as Director of Marketing for the Russian Tea Room, a New York legend. Here, he launched a successful private dining sales effort and opened a cabaret room that quickly became the toast of the town.

Mr. Freeman advanced to Vice President of Public Relations and Marketing for the renowned Rainbow Room and Windows on the World. He oversaw all sales, marketing and press relations for the chefs, the cabaret performers and the restaurants themselves. Andrew was responsible for the launch for of the New Windows on the World in 1997, after the Trade Center bombing in 1992. It was during his work here that he learned about true guest service and the value of the words, "show business."

He continued his advance with a gig at MTV as Director of Special Events. Finding himself "the wise old man" at age 28, he realized the glitz and glamour of the MTV youth culture was not his style, but not before he succeeded in planning and pulling off a party for 4,000 people at the launch of MTV Latino in Miami.

Mr Freeman knew he was a natural-born salesman and promoter as early as his Bar Mitzvah and went on to graduate from New Jersey's Montclair State College with a degree in marketing. He even paid his way through college by working at a travel agency and performing in just about every community theater musical in the area (name a show and he'll sing the score).

Today, he sits on the board of the Anti-Defamation League, and the Richmond Ermet AIDS Foundation. He is a former board member of the San Francisco Convention & Visitors Bureau and continues to sit on the marketing committee. He also maintains active involvement with the Public Relations Society of America and the International Association of Culinary Professionals. Andrew fills his free time with partner Mike and two yorkies (Daisy and Tulip) at their Russian River cabin.

Mr. Freeman can be contacted at 415-781-5700 or andrew@andrewfreemanandco.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.