Ms. Obod

Marjorie Obod

Attorney

Dilworth Paxson LLP

Marjorie Obod dedicates her practice to providing counsel to corporate clients and non-profit organizations in labor, employment, and regulatory matters. She handles jury trials in general litigation including the employment area, wage and hour audits and reviews, Title VII cases, U.S.C. §1981 cases, the enforcement of restrictive covenants in employment agreements in arbitrations and mediations, Employee Retirement Income Security Act ("ERISA") and other employer/employee disputes raised by the Department of Labor, as well as in federal and state courts in Pennsylvania, New Jersey, New York and the District of Columbia, as well as regulatory and litigation in labor matters. In addition, Ms. Obod represents clients before the Equal Employment Opportunity Commission ("EEOC"), the Pennsylvania Human Relations Commission, the New Jersey Division on Civil Rights, the Occupational Safety and Health Administration ("OSHA"), and the National Labor Relations Board ("NLRB").

Ms. Obod can be contacted at 215-575-7000 or mobod@dilworthlaw.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.