Mr. Gilbert

Robert Gilbert

President & CEO

Hospitality Sales & Marketing Association Int. (HSMAI)

For the last decade, Bob Gilbert has been guiding HSMAI through an exciting period of change. At the helm of what has become the definitive hospitality and travel marketing association in the world, he has made tremendous strides and enjoyed great successes as he’s worked to establish HSMAI as the industry champion in identifying and communicating trends in the hospitality industry.

During his tenure, HSMAI has launched a number of initiatives. In keeping with its overall objective to create relevance for its members and to be a vital information source for the industry at large, HSMAI has created Special Interest Groups (SIG) in five key industry segments: Travel Internet Marketing; Revenue Management; Resort Marketing; Hotel Director of Sales & Marketing and Sales and Marketing Faculty. Each SIG is strategically focused on the needs and concerns of its individual discipline and constituency, and reaches out to educate and inform its members through initiatives such as strategy conferences, webinars and publications. Furthermore, under Mr. Gilbert’s guidance HSMAI has strengthened its chapters worldwide, with presence now in North America, Europe, the Caribbean and Asia/Pacific.

Prior to joining HSMAI in 1995 (in an executive capacity), Mr. Gilbert was the vice president of marketing for Richfield Hospitality Services, Inc., at the time, the largest hotel management company in the world, where he oversaw the corporate marketing support for all Richfield hotels, which included product from every price tier in the industry.

He holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University in Ithaca, NY, and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at the School and is on the adjunct faculty of the summer executive education program. Mr. Gilbert serves on the Board of Directors of the American Hotel & Lodging Association (AH&LA) and the Convention Industry Council (CIC), is on the HITEC Advisory Council, and is also on the Board of Trustees for the World Tourism Foundation as well as the Travel and Tourism Coalition of the Travel Industry Association of America.

Mr. Gilbert can be contacted at 703-506-3280 or bgilbert@hsmai.org

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.