Ms. Nagy

Jennifer Nagy

President

jlnpr

Jennifer Nagy, President at jlnpr, is a public relations pro with a passion for the hospitality industry. Jennifer’s work with high-profile national and international clients in the travel and tourism, airline, lodging, cruise and meeting/event sectors has focused on crafting coherent messaging and creating wide-scale media exposure with the end result of creating new business opportunities and increasing revenues.

Ms. Nagy is widely recognized as an expert in hotel and hospitality marketing by her ongoing columns in leading industry publications, Hotel Business Review, ehotelier, Hotel-Online, EyeforTravel, 4Hoteliers, among others. She uses her extensive experience and her knowledge of the global hospitality industry to create PR and marketing campaigns with a purpose, creating awareness, changing behaviors and inspiring actions that translate into support for jlnpr’s clients. Visit www.jlnpr.com for more information.

Ms. Nagy can be contacted at jenn@jlnpr.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.