Mr. Meade

Bill Meade

Director

Tetra Tech

Bill Meade is a Director with Tetra Tech and is based in Jakarta, Indonesia. Mr. Meade heads Tetra Tech's clean energy and sustainable tourism work. He is currently directing the USAID Indonesia Clean Energy Development (ICED) project supporting energy efficiency and renewable energy project development.

Mr. Meade has over 25 years international experience and has led assignments supporting government agencies, industry associations, and private companies in the design and implementation of energy management, environmental management, and sustainable tourism development. He helped introduce Green Globe 21 sustainability certification, and has developed national and regional programs to recognize hotels for sustainability practices. He has also assisted private hotel companies and chains to develop corporate and property-level environmental management programs.

Mr. Meade holds a BA in energy and environmental studies from Brown University. Bill has served on the Governing Council of the Caribbean Alliance for Sustainable Tourism, chaired the board of the Certified Hotel Environmental Manager, and was a guest lecturer at George Washington University and Cornell University.

Mr. Meade can be contacted at 703-387-2134 or bill.meade@tetratech.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.