Mr. Obie

Brian Obie

Founder

Obie Hospitality

Brian Obie has had lots of crazy-big ideas in his 76 years. After building a very successful outdoor advertising business, which was taken public under his leadership and listed on the NASDAQ Stock Exchange, he invested in and then decided to own the Fifth Street Public Market in Eugene, Oregon, when no one imagined such an entity could thrive. The now 41-year-old market is a Eugene icon (and the city’s top visitor destination) boasting highly localized food and retail, as well as office space, and most recently a boutique hotel called Inn at the 5th, which Mr. Obie opened in 2012. The hotel was an immediate hit with guests and the community alike, also providing additional customers to the market and creating a fantastic synergy across operations. Then, building upon the success of the hotel, Mr. Obie transplanted the same hospitality concept across state lines to Idaho, where he recently opened the Inn at 500 Capitol in downtown Boise to great acclaim earlier this year.

Mr. Obie’s success in the hospitality business, however accidental and organic he claims it to be, was hard-won and smartly pursued by the humble former Eugene mayor and city councilman, who saw an opportunity in under-served Western communities for what he calls “boutique hotels that have a strong attention to detail and the complete guest experience.”

Earlier this year, Mr. Obie officially launched Obie Hospitality to prepare for the future, which holds additional properties growing under the brand. In addition to his business operations and city governance service, Mr. Obie is heavily involved with the University of Oregon, completing two terms as a trustee of the University of Oregon Foundation, including as president. He is currently serving as emeritus trustee. He is also active with the Oregon Historical Society.

Please visit http://www.obie.com for more information.

Mr. Obie can be contacted at 541-484-0383 or bobie@obie.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.