Mr. Selbert

Zak Selbert

Founder & CEO

Vista Capital Company

Zak Selbert is the founder and Chief Executive Officer at Vista Capital Company. Vista is a boutique, Los Angeles-based, real estate investment banking firm that specializes in arranging financing for hotels. Vista delivers innovative and diverse structuring expertise, attentive and actionable analytics, and vast debt and equity relationships. Focused on data, Vistaís intelligence gathering system ensures that clients seize opportune financial advantage based upon smartly synthesized real-time knowledge of available capital. Vista Capital acts as a personal financing consultant for each transaction, skillfully anticipating and navigating the constantly-shifting real estate capital markets while securing the best terms and smartest money for clients.

Mr. Selbert leads overall strategic initiatives and is a seasoned entrepreneur with more than two decades of experience founding successful companies, with interests ranging from data analytics, artificial intelligence, machine learning, financial markets, investment banking, coffee trading, and hospitality. Throughout Mr. Selbertís career, he has been active in raising debt and equity capital for institutional real estate, with a focus on hospitality. He has engineered, negotiated, and closed approximately $3 billion of real estate transactions on behalf of clients.

A recognized industry leader in the hospitality capital markets, Mr. Selbert's passion for finance and its cross-correlation with hotel operating performance derives from trend observation and the eventual impacts on investment banking and macroeconomic & socioeconomic shifts. Mr. Selbert is a graduate of the Boston University School of Management and lives in Los Angeles with his family.

Please visit http://www.vistacapitalcompany.com for more information.

Mr. Selbert can be contacted at 310-285-3803 or selbert@vistacapitalcompany.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.