Ms. Hertzler

Amanda Hertzler

Executive Managing Director & Director of Design

MKDA

Amanda Hertzler is Executive Managing Director and Director of Design at MKDA, an architecture and interior design studio located in Miami’s Wynwood Arts District that is part of the MKDA parent company headquartered in Manhattan’s Flatiron District.

Ms. Hertzler is the visionary behind hotel developments and concepts throughout South Florida and the Caribbean, including the interior renovations of a resort in Ft. Lauderdale; multiple concepts for proposed hotel sites in Miami; the revitalization of Spanish Court Resort in Jamaica; and the concept for an eco-resort in the U.S. Virgin Islands.

A trusted advisor to many of Miami’s commercial real estate leaders, Ms. Hertzler provides advisory services on investment and development opportunities across Miami, but primarily in the city’s emerging urban neighborhoods of Wynwood, the Design District and Downtown Miami.

Her work includes the renovation, repositioning and adaptive reuse of the following prime commercial properties: Douglas Entrance, La Puerta del Sol, Brickell City Tower, Courthouse Tower, 200 Southeast First Building, 80 NE 40th Street and New World Tower. She also designed concepts for the adaptive reuse of an entire block of warehouses in Wynwood comprising 40,000 square feet of retail and 30,000 square feet of rooftop green space.

Amassing over 1,000,000 square feet of interiors assignments in just a few short years, Ms. Hertzler additionally designed office interiors for Creative Artists Agency, SproutLoud, DLD Lawyers, INC Global, Burn and Forman, Voomi, Liberty Power and Banyan Street Capital, among others.

Ms. Hertzler is a 2017 South Florida Business Journal 40 Under 40 honoree. She earned her Master’s Degree in Interior Design at New York’s prestigious Pratt Institute School of Art and Design after studying design and architecture in Paris, France at the Université de Sorbonne.

Please visit http://www.mkda.com for more information.

Ms. Hertzler can be contacted at 305-917-0700 or ahertzler@mkda.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.