Ms. Smith

Jenna Smith

Vice President of Revenue Management

First Hospitality Group

Jenna Smith has been a part of First Hospitality Group for more than a decade. Starting as a guest services representative in 2004 at the Hampton Inn Ann Arbor North. Ms. Smith has been on a fast track moving up through the company ever since. Having served in a wide variety of positions from sales roles to general manager, Ms. Smith ultimately was elevated to a regional revenue management position before assuming her current position as vice president of revenue management.

With a predictive index analyst certification, she is responsible for the delivery of hotel revenue management support for multiple brands and leadership of regional support team, as well as development and execution of effective strategies to achieve market share growth. Over the course of her tenure with First Hospitality Group, she has worked tirelessly on our behalf and our investors. With the state of our industry constantly changing and evolving, Ms. Smith ensures that First Hospitality Group has a voice in the growth and development of all the brands that we manage.

An expert in managing high volume demand and well versed in understanding both short and long-term goals, Ms. Smith graduated from Eastern Michigan University with a bachelorís degree in business administration and previously served as a mentor at DePaul Universityís School of Hospitality Management. First Hospitality Group, headquartered in Chicago, operates hotels of every type and size, from historic rehabs to urban markets. Their strength lies in market knowledge and creating a training culture where one can work smart to succeed and have fun.

Please visit http://www.fhginc.com for more information.

Ms. Smith can be contacted at 214-855-6000 or jsmith@fhginc.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.