Ms. Heydt

Sandy Heydt

Director of Sales & Marketing

The Logan, Philadelphia's Hotel

Sandy Heydt is Director of Sales and Marketing at The Logan, Philadelphia’s Hotel. Ms. Heydt has 25 years experience in luxury hotel sales and marketing, for both resorts and city hotels. Ms. Heydt’s passion for building brands, strategic marketing, team empowerment and collaboration supports the owner’s vision and goals as The Logan strives to be the most exciting and successful hotel in the marketplace.

Ms. Heydt’s knack for introducing and engaging new brands to a targeted customer base and working with operations teams to deliver the brand promise is essential to her success at The Logan Hotel. Prior to joining the team at The Logan Hotel, Ms. Heydt was Vice President of Sales at the AAA Five Star/Mobile Five Diamond Eau Palm Beach Resort and Spa, and was instrumental in transitioning this former Ritz Carlton to an Independent resort.

Prior to that, Ms. Heydt founded and owned Panetiere Marketing Advisors for 10 years, a company that provided sales and marketing consulting and temporary staffing to a variety of hotels ownership groups and management companies. Ms. Heydt personally worked on projects with Destination Hotels & Resorts, Noble House Hotels & Resorts, Leading Hotels of the World, Preferred Hotels & Resorts and many private owners and investors. She has also provided marketing support to non-profit arts and educational organizations.

Prior to opening Panetiere, Ms. Heydt had the pleasure of working at The Brown Palace Hotel in Denver; Resort Semiahmoo in Blaine, WA; The Rittenhouse Hotel in Philadelphia; and the Don Ce Sar Beach Resort in St. Petersburg Beach, FL.

Ms. Heydt’s earlier career experiences included working as a family counselor and an Executive Director for non-profit organizations.

Ms. Heydt attended Temple University in Philadelphia and earned a Masters’ degree in Counseling Psychology.

Please visit http://www.theloganhotel.com for more information.

Ms. Heydt can be contacted at 215-963-1500 or sandra.heydt@theloganhotel.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.