Ms. Heydt

Sandy Heydt

Director of Sales & Marketing

The Logan, Philadelphia's Hotel

Sandy Heydt is Director of Sales and Marketing at The Logan, Philadelphia’s Hotel. Ms. Heydt has 25 years experience in luxury hotel sales and marketing, for both resorts and city hotels. Ms. Heydt’s passion for building brands, strategic marketing, team empowerment and collaboration supports the owner’s vision and goals as The Logan strives to be the most exciting and successful hotel in the marketplace.

Ms. Heydt’s knack for introducing and engaging new brands to a targeted customer base and working with operations teams to deliver the brand promise is essential to her success at The Logan Hotel. Prior to joining the team at The Logan Hotel, Ms. Heydt was Vice President of Sales at the AAA Five Star/Mobile Five Diamond Eau Palm Beach Resort and Spa, and was instrumental in transitioning this former Ritz Carlton to an Independent resort.

Prior to that, Ms. Heydt founded and owned Panetiere Marketing Advisors for 10 years, a company that provided sales and marketing consulting and temporary staffing to a variety of hotels ownership groups and management companies. Ms. Heydt personally worked on projects with Destination Hotels & Resorts, Noble House Hotels & Resorts, Leading Hotels of the World, Preferred Hotels & Resorts and many private owners and investors. She has also provided marketing support to non-profit arts and educational organizations.

Prior to opening Panetiere, Ms. Heydt had the pleasure of working at The Brown Palace Hotel in Denver; Resort Semiahmoo in Blaine, WA; The Rittenhouse Hotel in Philadelphia; and the Don Ce Sar Beach Resort in St. Petersburg Beach, FL.

Ms. Heydt’s earlier career experiences included working as a family counselor and an Executive Director for non-profit organizations.

Ms. Heydt attended Temple University in Philadelphia and earned a Masters’ degree in Counseling Psychology.

Please visit http://www.theloganhotel.com for more information.

Ms. Heydt can be contacted at 215-963-1500 or sandra.heydt@theloganhotel.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.