Ms. Heydt

Sandy Heydt

Director of Sales & Marketing

The Logan, Philadelphia's Hotel

Sandy Heydt is Director of Sales and Marketing at The Logan, Philadelphia’s Hotel. Ms. Heydt has 25 years experience in luxury hotel sales and marketing, for both resorts and city hotels. Ms. Heydt’s passion for building brands, strategic marketing, team empowerment and collaboration supports the owner’s vision and goals as The Logan strives to be the most exciting and successful hotel in the marketplace.

Ms. Heydt’s knack for introducing and engaging new brands to a targeted customer base and working with operations teams to deliver the brand promise is essential to her success at The Logan Hotel. Prior to joining the team at The Logan Hotel, Ms. Heydt was Vice President of Sales at the AAA Five Star/Mobile Five Diamond Eau Palm Beach Resort and Spa, and was instrumental in transitioning this former Ritz Carlton to an Independent resort.

Prior to that, Ms. Heydt founded and owned Panetiere Marketing Advisors for 10 years, a company that provided sales and marketing consulting and temporary staffing to a variety of hotels ownership groups and management companies. Ms. Heydt personally worked on projects with Destination Hotels & Resorts, Noble House Hotels & Resorts, Leading Hotels of the World, Preferred Hotels & Resorts and many private owners and investors. She has also provided marketing support to non-profit arts and educational organizations.

Prior to opening Panetiere, Ms. Heydt had the pleasure of working at The Brown Palace Hotel in Denver; Resort Semiahmoo in Blaine, WA; The Rittenhouse Hotel in Philadelphia; and the Don Ce Sar Beach Resort in St. Petersburg Beach, FL.

Ms. Heydt’s earlier career experiences included working as a family counselor and an Executive Director for non-profit organizations.

Ms. Heydt attended Temple University in Philadelphia and earned a Masters’ degree in Counseling Psychology.

Please visit http://www.theloganhotel.com for more information.

Ms. Heydt can be contacted at 215-963-1500 or sandra.heydt@theloganhotel.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.