Mr. Baudart

Emanuel Baudart

Global Chief Customer Officer

Accor Hotels

Emanuel Baudart has 15 years professional experience in key positions in Marketing, Sales, e-commerce, Loyalty programs, CRM and Distribution, in an international Hospitality and Services Group. He is experienced in international leadership positions and cross-functional management projects. He has been responsible for strategic business plans, annual budget planning, pricing, channel management & distribution strategies, international sales, marketing, e.commerce, social networks, media and advertising strategies.

Mr. Baudart started his AccorHotels career in charge of roll-out programs for AccorHotels Central Reservation System and revenue management for worldwide operational units. In 2002, Mr. Baudart moved to Brazil to launch the call center operations for the South American AccorHotels organization. In 2005, he took over the position of distribution director for Brazil, overseeing Call Centers, Distribution, Sales & Loyalty. In 2009, he became Senior Vice President of Sales, Marketing, Distribution & Loyalty for the South American region for AccorHotels.

Since November 2014, Mr. Baudart has been the Chief Customer Officer at the AccorHotels Headquarters in Paris. In this position, he is responsible for the Customer Centric transformation of the group for 4,100 hotels and 240,000 employees.

Mr. Baudart holds a masterís degree from INSEAD. He has also completed the Strategic Marketing Management Executive Program at Stanford University. Mr. Baudart speaks four languages including English, French, Portuguese and Spanish. His expertise in building brand loyalty and e-commerce programs has been paramount in propelling AccorHotels forward, enabling smooth transitions as more brands and products join the AccorHotels family.

Please visit http://www.accor.com for more information.

Mr. Baudart can be contacted at 33-1-453-886-00 or emanuel.baudart@accor.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.