Mr. Baudart

Emanuel Baudart

Global Chief Customer Officer

Accor Hotels

Emanuel Baudart has 15 years professional experience in key positions in Marketing, Sales, e-commerce, Loyalty programs, CRM and Distribution, in an international Hospitality and Services Group. He is experienced in international leadership positions and cross-functional management projects. He has been responsible for strategic business plans, annual budget planning, pricing, channel management & distribution strategies, international sales, marketing, e.commerce, social networks, media and advertising strategies.

Mr. Baudart started his AccorHotels career in charge of roll-out programs for AccorHotels Central Reservation System and revenue management for worldwide operational units. In 2002, Mr. Baudart moved to Brazil to launch the call center operations for the South American AccorHotels organization. In 2005, he took over the position of distribution director for Brazil, overseeing Call Centers, Distribution, Sales & Loyalty. In 2009, he became Senior Vice President of Sales, Marketing, Distribution & Loyalty for the South American region for AccorHotels.

Since November 2014, Mr. Baudart has been the Chief Customer Officer at the AccorHotels Headquarters in Paris. In this position, he is responsible for the Customer Centric transformation of the group for 4,100 hotels and 240,000 employees.

Mr. Baudart holds a master’s degree from INSEAD. He has also completed the Strategic Marketing Management Executive Program at Stanford University. Mr. Baudart speaks four languages including English, French, Portuguese and Spanish. His expertise in building brand loyalty and e-commerce programs has been paramount in propelling AccorHotels forward, enabling smooth transitions as more brands and products join the AccorHotels family.

Please visit http://www.accor.com for more information.

Mr. Baudart can be contacted at 33-1-453-886-00 or emanuel.baudart@accor.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.