Mr. Doyle

Michael Doyle

Managing Director and Executive VP

CHMWarnick

Michael Doyle, CHA is a Managing Director and Executive Vice President of CHMWarnick, the leading hotel asset management and owner advisory services firm in the US. Doyle brings more than 30 years’ experience in operating, developing and asset managing first-class hotels and resorts, and golf properties. He leads a team of senior asset managers in the oversight of a client portfolio of over 60 hotels, 27,000 guestrooms and $15 billion in client investments.

In this capacity, he is responsible for introducing best practices reporting standards, conducting property operational reviews, identifying opportunities to create value through revenue enhancement and cost containment, and fostering positive working relationships with the property management teams to collaboratively work to implement initiatives in support of owner investment goals. Doyle plays an active role in interviewing and approving property executive committee members, and is involved in the ongoing oversight of property operations, including the annual review and approval of operating budgets, market and operating plans and capital expenditure programs.

Recognized for his expertise and demonstrated track record in operations, including prior experience as a General Manager at some of the world’s finest hotels, Doyle holds a designation as a Certified Hotel Administrator. He has a BS in Hotel Management from Cornell University’s School of Hotel Administration. For more information about Doyle and CHMWarnick, follow us on LinkedInatwww.linkedin.com/company/chmwarnick and Twitter @CHMWarnick.

Please visit https://www.CHMWarnick.com for more information.

Mr. Doyle can be contacted at 978-522-7000 or mdoyle@chmwarnick.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.