Ms. Brokowski

Donna Brokowski

General Manager Partner Solutions Group

Travel and Transport

Donna Brokowski, General Manager of Travel and Transport’s Partner Solutions Group is a travel mixologist always striving to find the perfect supplier – buyer balance. In her role, Ms. Brokowski is responsible for leading the company’s overall global strategic direction in corporate consulting services, supplier relations, and procurement analytics. Within Ms. Brokowski’s tenure at Travel and Transport, the Partner Solutions Group has grown to over 20 associates fulfilling hundreds of consulting engagements annually for airline, rental car and hotel categories.

Ms. Brokowski has an extensive background encompassing over 25 years in travel consulting and sales leadership. Prior to joining Travel and Transport in 2010, Ms. Brokowski led various sales teams with hotel groups including Wyndham Hotel Group, Peabody Hotel Group, Best Western and Holiday Inn. An accomplished speaker, Ms. Brokowski has delivered keynote presentations to the Silicon Valley BTA and Wisconsin BTA and has presented to various BTA organizations including Miami BTA, South Florida BTA, North Carolina BTA, and Central & North Florida BTA. In addition, she has spoken at the Society of Government Travel Professionals’ Ancon Conference and participated as a panel speaker at Radius Travel’s Annual Global Conference and most recently at the 2016 GBTA Government Relations Committee panel on supplier acquisition.

She has been called upon and cited in various industry publications and has been published in Agent at Home Magazine and Travel Agent Magazine. Ms. Brokowski is a graduate of University of Wisconsin-Platteville, and resides in the Chicago area with her husband and two children.

Please visit http://www.travelandtransport.com for more information.

Ms. Brokowski can be contacted at 402-399-4695 or dbrokowski@tandt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.