Mr. Schvimmer

Matt Schvimmer

Chief Marketing Officer

Zingle, Inc.

Matt Schvimmer is chief marketing officer for Zingle. He is responsible for marketing initiatives, product management and business development. Mr. Schvimmer and his team help find new ways to improve the Zingle platform and work to increase awareness among the several industries the company serves.

Mr. Shvimmer has more than 23 years of industry experience in designing, building, marketing and selling solutions for global organizations. Prior to joining Zingle, he held several executive roles at ServiceNow, most recently as vice president and general manager for the ServiceNow Store. In that role, he was responsible for the product development and commercial success of the ServiceNow Store and its related partner-built applications that run atop the ServiceNow platform. Mr. Shvimmer served as the general manager for the ServiceNow Express Business Unit, and led both the product management and product strategy organizations. Prior to that, Mr. Schvimmer also worked for HP Software, where he was responsible for product management and marketing of the IT Management business. He has led product management and marketing teams in IT Management and Customer Relationship Management (CRM) markets.

Mr. Shvimmer holds an MBA from the Wharton School of Business at University of Pennsylvania and a Bachelor of Science degree in finance from the University of Florida.

Zingle is a two-way, business-and-customer communication software platform that allows businesses to engage with customers in a real-time and personalized way through text messaging – people’s preferred method of communication today. The platform helps businesses increase efficiency, revenue and customer loyalty by providing a quick and simple way to communicate with customers. Millions of messages are sent between businesses and their customers each year using Zingle.

Please visit https://www.zingle.me/ for more information.

Mr. Schvimmer can be contacted at 877-946-4536 or marketing@zingleme.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.