Mr. Caputo

Bob Caputo

Founder

Bob Caputo Living Well

Bob Caputo is a writer and speaker about health and wellness, among other things. The founder of Bob Caputo Living Well, he is the producer of a series of informative – and inspiring – videos about everything from nutrition and creatively healthy cooking to fitness and specific exercise regimens.

Mr. Caputo stresses the educational aspect of health and wellness, while imbuing his content – including his articles and TV interviews – with a sense of entertainment and fun.

An expert on matters of self-improvement, and a model of encouragement to others, he popularizes healthy living for a global audience.

His entrepreneurial spirit is at the center of his commitment to innovation involving the way we learn about – and adopt a lifestyle on behalf of – health and wellness.

Along with his inclusion of top dietitians, personal trainers, chefs and health care consultants, Mr. Caputo is at the forefront of bringing his signature brand of wellness to an online community worldwide. His belief in transparency, from meal preparation to customized fitness milestones, gives his viewers the peace of mind they deserve.

Mr. Caputo continues to highlight these benefits for a diverse group of fans, whose interests range from enhancing nutrition to achieving practical goals such as weight loss and strength conditioning.

Please visit http://www.bobcaputolivingwell.com/ for more information.

Mr. Caputo can be contacted at 908-347-6220 or bob@silverpalmproductions.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.