Mr. Sentman

Shannon Sentman

Chief Executive Officer & Founder

SOL VISTA

Shannon Sentman, Esq., MSRE, LEED AP®, is a recovering big-firm attorney, wanna-be programmer, and the Co-founder and CEO of SOL VISTA. Since co-founding SOL VISTA in 2010, his leadership has established the company as the hotel energy experts, positioning its Skywalk™ platform as the best utility cost and building efficiency management tool available to the hotel sector. Skywalk now serves over two hundred subscribed hotels located throughout the U.S.

In addition to his work with SOL VISTA, Mr. Sentman is a frequent lecturer at Johns Hopkins, Georgetown and other universities, a former adjunct professor at University of Maryland, and an oft published author. His publications include the U.S. Green Building Council’s “Green Office Guide” and the American Bar Association’s “Green Building and Sustainable Development: A Practical Legal Guide.”

Before co-founding SOL VISTA, Mr. Sentman practiced as an attorney, federal lobbyist, and strategic consultant with the international law firm Holland & Knight. While there he built a unique, cross-disciplinary practice counseling clients, such as Forest City, McKinsey & Company, PricewaterhouseCoopers, USGBC, Goldman Sachs, Rohm and Haas, and Fortune Brands, on environmental sustainability-related and real estate matters.

In addition to his law degree, Mr. Sentman earned a M.S. in Real Estate from Johns Hopkins Carey Business School and was one of the first attorneys to earn the designation of LEED AP® from the U.S. Green Building Council.

In his personal life, Mr. Sentman left behind life on a sailboat to raise young boy/girl twins while trying to find time to run a few days each week.

Please visit http://www.solvista.com for more information.

Mr. Sentman can be contacted at 410-456-8044 or ssentman@solvista.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.