Mr. Teso

Chris Teso

Chief Executive Officer & Founder

Chirpify

As founder and CEO of Chirpify, Chris Teso invented "in-stream transactions", enabling instant marketing and commerce conversion from a single action on social media. Mr. Teso founded Chirpify in 2011 to help brands create a currency exchange between social media and their loyalty programs to drive member acquisition, engagement, spend, and customer lifetime value. Based in Portland, OR, Chirpify is founded on the belief that the future of marketing is providing utility to consumers. Right now customers measure brands based on just how much utility they provide. With ever decreasing time and attention spans, consumers will be loyal to those brands that save them time, engage in the moment, and make doing business with them easier across all channels.

At Chirpify, Mr. Teso works hand-in-hand with leading hoteliers, retailers and CPG companies to create strategies and supporting programs that deliver greater utility to today’s consumer while increasing customer advocacy, earned media and new customer acquisition. Mr. Teso is an experienced orator and writer on the topics of social media marketing, loyalty marketing, engagement loyalty, and chatbots as they pertain to building brand loyalty. As a result, he is a frequent speaker, having presented at events such as The Future of Payments, Under The Radar, TechFestNW, and The Future of E-commerce conferences. His writings on these topics have appeared in a wide variety of trade publications, including SocialMediaExaminer, MarketingProfs, VentureBeat, and more.

Prior to Chirpify, Mr. Teso founded theGood, an ecommerce and lead conversion advisory focused on delivering more revenues, customers, and leads for its clients. He has a history of entrepreneurship co-founding and serving in leadership positions guiding business strategy and direction. An educated designer, and autodidact software engineer, Mr. Teso has spent most of his career in the advertising industry as Digital Creative Director, in between founding three companies in the past 16 years. Mr. Teso Teso has been recognized for his work, having received a Communication Arts Award of Excellence, an Emmy, Clio, Mobius, Webby, and an Andy Award.

Mr. Teso also serves as a Corporate Council Member of the Oregon Humane Society and volunteers with Pet Partners, a national leader in demonstrating and promoting animal-assisted therapy, activities and education.

Please visit http://www.chirpify.com for more information.

Mr. Teso can be contacted at 503-208-3068 or chris@chirpify.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.