Mr. Lally

Bill Lally

President

Mode:Green

Bill Lally is the president of hospitality integration firm Mode:Green. A serial entrepreneur, Mr. Lally has extensive experience and a unique background in a variety of areas ranging from commercial audiovisual and control systems to energy management, broadcast, recording, post-production and hospitality. In 2008, the culmination of this experience resulted in the successful foundation of Mode:Green, which provides advanced control systems and energy management in the hospitality and commercial markets with the goal of bridging the current gap between integrators, MEP engineers and contractors, GCs, lighting designers and architects. Capitalizing on having become the first LEED-AP / Crestron Master’s Level Certified programmer, Mr. Lally grew Mode:Green from a small independent programming house (with clients such as Disney, Four Seasons, Baccarat, 1 Hotel and even NASA), to an enterprise completing several fully integrated multi-million dollar projects over the past five years. Mode:Green has become the foremost authority in meeting the demands of the luxury hospitality market and the ever-changing technology expectations of the world’s most advanced hotel guest rooms.

Mr. Lally is on top of new technology trends in the latest and upcoming audio/video, energy management and automation technologies to use in work for his clients, and is a continuous technology tinkerer on the side. He was also a founding member of the STEP InfoComm Task Force and is part of the InfoComm Smart Building Task Force, which drew on his ability to create energy management solutions for commercial buildings. Mr. Lally attended the University of Miami for Music and Audio Engineering, and is a member of the US Green Building Council.

Please visit http://www.modegreen.com for more information.

Mr. Lally can be contacted at 407-574-6245 or info@modegreen.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.