Director of Marketing
Ojo Caliente Mineral Springs Resort & Spa
As a founding member of the Sunrise Springs launch team, Wendi Gelfound played a critical role in defining brand positioning and marketing strategies.
With extensive experience in the health and wellness, spa and tourism sectors, Ms. Gelfound has been recognized internationally as an expert and innovator in destination marketing. In 2015, she had the honor of speaking on the Business of Hot Springs Panel at the Global Wellness Summit in Mexico City. And, in October of 2016 Ms. Gelfound was invited to present the "American Perspective" at the inaugural Global Thermal Think Tank in Bad Orb, Germany, and on the R(E)volution of Hot Springs Panel at the Global Wellness Summit in Tyrol, Austria.
Ms. Gelfound has successfully led global marketing initiatives for several New Mexico-based resorts, most notably Sunrise Springs’ sister property Ojo Caliente Mineral Springs Resort & Spa for the last eleven years, and Taos’ award-winning El Monte Sagrado Living Resort & Spa. Ms. Gelfound was founder and vice president of the Taos Tourism Council, and at the state level, has been selected for a 2nd term as a North Central Region Board Member for the New Mexico Tourism Department.
Ms. Gelfound's creative eye and extensive experience in branding and marketing strategies spans three decades. She was creative director for a marketing agency in Miami and owned a software and web development company in the early 1990s. To that foundation. Ms. Gelfound maintains a compelling interest in the leading edge of communications media.
Ms. Gelfound attended Boston University, The Massachusetts College of Art & Design, and The Art Institute of Fort Lauderdale. She is passionate about adventure travel, hiking, yoga…and the occasional bungee jump.Please visit http://www.sunrisesprings.com for more information.
Ms. Gelfound can be contacted at 505-780-8145 or email@example.com