Ms. Gelfound

Wendi Gelfound

Director of Marketing

Ojo Caliente Mineral Springs Resort & Spa

As a founding member of the Sunrise Springs launch team, Wendi Gelfound played a critical role in defining brand positioning and marketing strategies.

With extensive experience in the health and wellness, spa and tourism sectors, Ms. Gelfound has been recognized internationally as an expert and innovator in destination marketing. In 2015, she had the honor of speaking on the Business of Hot Springs Panel at the Global Wellness Summit in Mexico City. And, in October of 2016 Ms. Gelfound was invited to present the "American Perspective" at the inaugural Global Thermal Think Tank in Bad Orb, Germany, and on the R(E)volution of Hot Springs Panel at the Global Wellness Summit in Tyrol, Austria.

Ms. Gelfound has successfully led global marketing initiatives for several New Mexico-based resorts, most notably Sunrise Springs’ sister property Ojo Caliente Mineral Springs Resort & Spa for the last eleven years, and Taos’ award-winning El Monte Sagrado Living Resort & Spa. Ms. Gelfound was founder and vice president of the Taos Tourism Council, and at the state level, has been selected for a 2nd term as a North Central Region Board Member for the New Mexico Tourism Department.

Ms. Gelfound's creative eye and extensive experience in branding and marketing strategies spans three decades. She was creative director for a marketing agency in Miami and owned a software and web development company in the early 1990s. To that foundation. Ms. Gelfound maintains a compelling interest in the leading edge of communications media.

Ms. Gelfound attended Boston University, The Massachusetts College of Art & Design, and The Art Institute of Fort Lauderdale. She is passionate about adventure travel, hiking, yoga…and the occasional bungee jump.

Please visit http://www.sunrisesprings.com for more information.

Ms. Gelfound can be contacted at 505-780-8145 or wendi.gelfound@sunrisesprings.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.