Mr. Kennedy

Doug Kennedy

President

Kennedy Training Network

Doug Kennedy is president of the Kennedy Training Network, Inc. a leading provider of hotel sales, guest service, reservations and front desk training programs and telephone mystery shopping services for the lodging and hospitality industry. Mr. Kennedy has been a fixture on the industry’s conference circuit for hotel companies, brands and associations for more than two decades. It is estimated that over 15,000 others have participated in training workshops and seminars he has presented personally throughout the United States, Canada and Mexico, as well as in places like Sao Paulo, Brazil, Singapore, Kaula Lumpur , Malaysia, Sophia, Bulgaria, Frankfurt, Germany, Florence, Italy, Amsterdam, Netherlands, Kiev, Ukraine, and Moscow Russia.

Since 1996, Mr. Kennedy’s monthly training articles have been published worldwide, making him one of the most widely read hospitality industry authorities. He is the author of “So You REALLY Like Working With People? - Five Principles for Hospitality Excellence.”

Before launching his first hotel training company as a young 20-something entrepreneur in 1989, Mr. Kennedy started his career working as a bellman during his college years for Marriott’s 125th property, the Griffin Gate Resort. He also spent his early years working in front office management and sales for prestigious hotels such as The Stanhope in New York, The Mayfair House in Coconut Grove, and Doral Golf Resort in Miami. From 1991 to 2003 was the co-founder and President of HSA International and from 2003 – 2007 he was the founding advisor of the Hospitality Sales & Marketing Association International‘s (HSMAI) Revenue Management Advisory Board.

Please visit http://www.kennedytrainingnetwork.com for more information.

Mr. Kennedy can be contacted at 866-922-4662 or doug@kennedytrainingnetwork.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.