Mr. Butcher

Kacey Butcher

Vice President, Operations

Moncierge

Kacey Butcher comes from an extensive background in process improvement, project management, and resource planning, specifically in the case of building new teams and companies. His history as an entrepreneur led him to become certified and specialized in operational infrastructure implementation, purchasing, process change and adoption, and overcoming global scaling challenges.

During his time at Monscierge, Mr. Butcher has implemented resources, processes, and scalable deployment methodologies for global projects that include Wyndham Worldwide, Travelodge UK, Diamond Resorts International and most recently the Red Lion Hotel Corporation. He is integral to partner-relationship growth, having helped formulate and secure projects for Monscierge including Apple, Cornell, Intel, Avnet, and AT&T.

Mr. Butcher served for eight years in the United States Marine Corps as a Special Operations team leader and is a graduate of the Marine Corps Institute. He received multiple business and project management certifications and degrees from Texas Central College and currently is furthering his education with Kaplan University obtaining a degree in legal studies. Mr. Butcher is a creative and disciplined Operations Manager, ensuring infrastructure works for customer benefit while building world-class teams.

Monscierge, Inc. provides a mobile software platform that allows hotel staffs to communicate with guests and with each other through large-screen kiosks in the lobby, smart phones, tablets, and the Apple watch. It offers Connect, a platform for iOS, Android, web, and touch-screen devices. The firm’s products include Connect CMS, Connect Web, Connect Mobile, Connect Staff, and Connect Lobby. The company was founded by Marcus Robinson in 2009 and is headquartered in Oklahoma, OK.

Please visit http://www.moncierge.com for more information.

Mr. Butcher can be contacted at 888-426-5730 or kacey.butcher@moncierge.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.