Ms. Martin

Whitney Martin

Founder

ProActive Consulting

As a measurement strategist, Whitney Martin’s passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Ms. Martin has a Master’s Degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies.

In 2003 Ms. Martin founded ProActive Consulting, which specializes in delivering data-supported insights into job candidates, employees, teams, leaders, customers, and organizations. Using valid and reliable assessment and survey tools, the firm provides practical, actionable information to leaders that informs business decisions and has a measurable impact on the organization’s bottom line. ProActive partners with clients of all sizes and across industries—to date they have worked with organizations ranging from the NFL to offshore oil rigs, and from multi-national healthcare systems to boutique photography studios.

In 2014, Ms. Martin was a highly rated speaker at the National SHRM conference. Her session was entitled “IQ? EQ? 4-Q? What Every HR Pro Should Know about Hiring Assessments” (she has also authored a white paper by the same name). The Harvard Business Review subsequently recruited her to write an article on “The Problem with Using Personality Tests for Hiring” (Aug 27, 2014). And, TD Magazine featured her article “Putting Talen to the Test” in April, 2016. Ms. Martin is also a contributing author of several Anthologies, including What’s Next in Human Resources (2015), Hope for Leaders Unabridged (2015), and The Evolution of Human Resources (2016).

Ms. Martin is a member of the American Psychological Association (APA), the Society for Industrial & Organizational Psychology (SIOP), and the International Personnel Assessment Council (IPAC). In addition to conducting custom employee and customer surveys, she works with organizations to help them systematically identify what they could be measuring in job candidates that will have a positive impact on the metrics that matter most to the business. Ms. Martin resides in Louisville, KY

Please visit http://www.consultproactive.com for more information.

Ms. Martin can be contacted at 336-202-2385 or whitney@consultproactive.com

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.