As a measurement strategist, Whitney Martin’s passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Ms. Martin has a Master’s Degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies.
In 2003 Ms. Martin founded ProActive Consulting, which specializes in delivering data-supported insights into job candidates, employees, teams, leaders, customers, and organizations. Using valid and reliable assessment and survey tools, the firm provides practical, actionable information to leaders that informs business decisions and has a measurable impact on the organization’s bottom line. ProActive partners with clients of all sizes and across industries—to date they have worked with organizations ranging from the NFL to offshore oil rigs, and from multi-national healthcare systems to boutique photography studios.
In 2014, Ms. Martin was a highly rated speaker at the National SHRM conference. Her session was entitled “IQ? EQ? 4-Q? What Every HR Pro Should Know about Hiring Assessments” (she has also authored a white paper by the same name). The Harvard Business Review subsequently recruited her to write an article on “The Problem with Using Personality Tests for Hiring” (Aug 27, 2014). And, TD Magazine featured her article “Putting Talen to the Test” in April, 2016. Ms. Martin is also a contributing author of several Anthologies, including What’s Next in Human Resources (2015), Hope for Leaders Unabridged (2015), and The Evolution of Human Resources (2016).
Ms. Martin is a member of the American Psychological Association (APA), the Society for Industrial & Organizational Psychology (SIOP), and the International Personnel Assessment Council (IPAC). In addition to conducting custom employee and customer surveys, she works with organizations to help them systematically identify what they could be measuring in job candidates that will have a positive impact on the metrics that matter most to the business. Ms. Martin resides in Louisville, KYPlease visit http://www.consultproactive.com for more information.
Ms. Martin can be contacted at 336-202-2385 or firstname.lastname@example.org