Mr. Greger

Ken Greger

Managing Director

AETHOS Consulting Group

A Managing Director with AETHOS Consulting Group, Ken Greger is based in Portland, OR. He has spoken multiple times at The Lodging Conference, ALIS, The Global Spa & Wellness Summit and to numerous other audiences. A frequent author, Mr. Greger’s articles have appeared in The Cornell H. R. A. Quarterly, Hotel & Motel Management, Hotel News Now and other leading industry news media. Mr. Greger is a Certified Public Accountant. He began his career with Deloitte & Touche and from there he entered the world of executive search and consulting. Mr. Greger later joined KPMG’s global search practice in Los Angeles, where he was also a member of the firm’s Entertainment Industry Practice Group. He was later recruited to lead executive search in the Western Region for Laventhol & Horwath. Mr. Greger left to launch Greger/Peterson Associates, Inc., a highly regarded executive search firm specializing in Hospitality & Leisure. In January 2016, more than 20 years later, the firm merged with AETHOS Consulting Group.

AETHOS Consulting Group is the world’s largest hospitality-focused executive search and advisory firm, renowned for its hands-on, consultative and bottom-line business approach. In 2016, AETHOS merged with U.S. west-coast based Greger/Peterson Associates, Inc. to form a global powerhouse consultancy firm for clients in the lodging, restaurant, gaming and private equity sectors. Through its offices in North America, Europe and Asia, AETHOS provides reputable, experienced and superior executive search. It also specializes in compensation consulting, business strategy, and performance, risk and asset management advisory services.

Please visit http://www.aethoscg.com for more information.

Mr. Greger can be contacted at 503-655-4100 or kgreger@aethoscg.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.