Mr. Greger

Ken Greger

Managing Director

AETHOS Consulting Group

A Managing Director with AETHOS Consulting Group, Ken Greger is based in Portland, OR. He has spoken multiple times at The Lodging Conference, ALIS, The Global Spa & Wellness Summit and to numerous other audiences. A frequent author, Mr. Greger’s articles have appeared in The Cornell H. R. A. Quarterly, Hotel & Motel Management, Hotel News Now and other leading industry news media. Mr. Greger is a Certified Public Accountant. He began his career with Deloitte & Touche and from there he entered the world of executive search and consulting. Mr. Greger later joined KPMG’s global search practice in Los Angeles, where he was also a member of the firm’s Entertainment Industry Practice Group. He was later recruited to lead executive search in the Western Region for Laventhol & Horwath. Mr. Greger left to launch Greger/Peterson Associates, Inc., a highly regarded executive search firm specializing in Hospitality & Leisure. In January 2016, more than 20 years later, the firm merged with AETHOS Consulting Group.

AETHOS Consulting Group is the world’s largest hospitality-focused executive search and advisory firm, renowned for its hands-on, consultative and bottom-line business approach. In 2016, AETHOS merged with U.S. west-coast based Greger/Peterson Associates, Inc. to form a global powerhouse consultancy firm for clients in the lodging, restaurant, gaming and private equity sectors. Through its offices in North America, Europe and Asia, AETHOS provides reputable, experienced and superior executive search. It also specializes in compensation consulting, business strategy, and performance, risk and asset management advisory services.

Please visit http://www.aethoscg.com for more information.

Mr. Greger can be contacted at 503-655-4100 or kgreger@aethoscg.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.