Ms. Schuler

Cynthia M. Schuler

Human Resources Professional

Cynthia Schuler, PHR, SHRM-CP, CPRW is a human resources professional who has been in the field for approximately 20 years. During her career, she has observed the transformation of human resources and has a passion for sharing her experiences to assist other human resources professionals nationally and internationally.

Ms. Schulerís experience includes the oversight of the full life cycle of human resources to include talent acquisition and recruitment, onboarding, compensation administration, benefit negotiations and administration, employee relations, professional development and training, and regulatory compliance. Her experience extends beyond the basic life cycle to areas including affirmative action reporting, HRIS systems, learning management systems, applicant tracking systems, and diversity and inclusion.

Ms. Schuler has published numerous articles and conducted presentations for multiple organizations including Society for Human Resources Japan INSIGHTS magazine, National Business Institute, Business and Legal Reports, and the American Management Association. She is also an author in an upcoming anthology entitled ďCultivating CultureĒ which was published by Red Letter Publishing in November of 2016. Ms. Schulerís articles and presentations include topics such as cultivating a positive organizational culture, change management, business etiquette, teambuilding, leadership, diversity and inclusion, and conflict resolution.

Ms. Schuler received her Bachelorís Degree in English Literature from the University of Maryland, College Park, MD, and she received her Masterís Degree in Business Administration from Strayer University in Washington, DC. She is a member of the Association of Legal Administrators, the Society for Human Resources Management, and the Professional Association of Resume Writers.

Ms. Schuler can be contacted at 301-343-7369 or cmschuler@msn.com

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.