Mr. Caughlin

Ron Caughlin

Senior Vice President Brand & Digital Strategy

RadonicRodgers Strategy+

Ron Caughlin has over 20 years of marketing and brand experience in both the agency and client side of the business. His area of expertise includes marketing, brand strategy, digital, PR and social media. Mr. Caughlin has a Bachelors degree from the University of Toronto and Master Studies in Communications from University of Calgary.

Currently Mr. Caughlin is Sr. Vice President Brand & Digital Strategy for RadonicRodgers Strategy+, a brand and digital marketing agency specializing in Travel & Tourism marketing. Ron leads RadonicRodgers Strategy+ client brand strategy, client training and workshops, digital PR and marketing initiatives at Canada’s leading firm in award-winning Travel & Tourism marketing.

Mr. Caughlin honed his marketing communications career at some of Canada's top agencies starting with BBDO as an Account Director and then VP, Clients Services at Cossette as well as the Managing Director for CIM, - LAUNCH. He had the opportunity to lead some very notable national clients including the McDonalds national campaign and the Bell power brand strategy and activation. Most recently Mr. Caughlin created the inbound marketing, PR and social media program for TNS Canada as VP, Marketing. In addition, he was the practice lead for the Travel & Tourism and Digital Sectors and led the global Digital Life and Mobile Life studies.

Mr. Caughlin built the marketing program from the ground up, at the GTAA (Toronto Pearson) as the Vice President Marketing and created the digital marketing partnership with Air Canada, Tourism Toronto and OTMPC. He also developed the "There's no place like this" campaign for the Ontario Tourism Marketing Partnership (OTMPC) as Director, Brand and North America Marketing.

Mr. Caughlin is also a part-time professor at Humber – School of Hospitality, Recreation & Tourism where he teaches PR and Social Media, Consumer Insight and Marketing Research, Sport Tourism, Sport Finance, Mobile Marketing and e-Business and Technology. He also volunteers his time as the Sr. Vice President of Global Alliance for IIMP with a framework that consists of a core team that includes 4 vice presidents, each responsible for a different global zone and global team that includes 17 regional directors who are responsible for supervising and monitoring country managers within their regions.

Please visit http://www.radonicrodgers.com for more information.

Mr. Caughlin can be contacted at 416-695-0575 or ron@radonicrodgers.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.