Ms. Miller

Stephanie Miller

Social Media Manager

Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at MP&A Digital & Advertising, located in Williamsburg, Va. MP&A is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller assists in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable guests using its successful integrated Customer Relationship Marketing (iCRM) approach.

Ms. Miller is certified in social marketing (Hootsuite) and remotely develops and monitors content on seven social media channels (Facebook, Twitter, Instagram, Google+, YouTube, Pinterest and WordPress blogs) for Caribbean resorts. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica) and Nisbet Plantation (Nevis).

In addition, she manages targeting, budgets and creative testing for paid social advertising and coordinates contests and social promotions to help curate user-generated content.

Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney’s parks & lodging line of business at the flagship Orlando, Fla. location.

A graduate of Auburn University in Auburn, Ala., Ms. Miller completed a BA degree in public relations with a minor in business and graduated magna cum laude. Ms. Miller also developed her intercultural communication and business skills while studying abroad at Miami University John E. Dolibois European Center in Differdange, Luxembourg.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.