Ms. Miller

Stephanie Miller

Social Media Manager

Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at MP&A Digital & Advertising, located in Williamsburg, Va. MP&A is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller assists in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable guests using its successful integrated Customer Relationship Marketing (iCRM) approach.

Ms. Miller is certified in social marketing (Hootsuite) and remotely develops and monitors content on seven social media channels (Facebook, Twitter, Instagram, Google+, YouTube, Pinterest and WordPress blogs) for Caribbean resorts. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica) and Nisbet Plantation (Nevis).

In addition, she manages targeting, budgets and creative testing for paid social advertising and coordinates contests and social promotions to help curate user-generated content.

Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney’s parks & lodging line of business at the flagship Orlando, Fla. location.

A graduate of Auburn University in Auburn, Ala., Ms. Miller completed a BA degree in public relations with a minor in business and graduated magna cum laude. Ms. Miller also developed her intercultural communication and business skills while studying abroad at Miami University John E. Dolibois European Center in Differdange, Luxembourg.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.