Ms. Miller

Stephanie Miller

Social Media Manager

Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at MP&A Digital & Advertising, located in Williamsburg, Va. MP&A is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller assists in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable guests using its successful integrated Customer Relationship Marketing (iCRM) approach.

Ms. Miller is certified in social marketing (Hootsuite) and remotely develops and monitors content on seven social media channels (Facebook, Twitter, Instagram, Google+, YouTube, Pinterest and WordPress blogs) for Caribbean resorts. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica) and Nisbet Plantation (Nevis).

In addition, she manages targeting, budgets and creative testing for paid social advertising and coordinates contests and social promotions to help curate user-generated content.

Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney’s parks & lodging line of business at the flagship Orlando, Fla. location.

A graduate of Auburn University in Auburn, Ala., Ms. Miller completed a BA degree in public relations with a minor in business and graduated magna cum laude. Ms. Miller also developed her intercultural communication and business skills while studying abroad at Miami University John E. Dolibois European Center in Differdange, Luxembourg.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.