Ms. Miller

Stephanie Miller

Social Media Manager

Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at MP&A Digital & Advertising, located in Williamsburg, Va. MP&A is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller assists in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable guests using its successful integrated Customer Relationship Marketing (iCRM) approach.

Ms. Miller is certified in social marketing (Hootsuite) and remotely develops and monitors content on seven social media channels (Facebook, Twitter, Instagram, Google+, YouTube, Pinterest and WordPress blogs) for Caribbean resorts. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica) and Nisbet Plantation (Nevis).

In addition, she manages targeting, budgets and creative testing for paid social advertising and coordinates contests and social promotions to help curate user-generated content.

Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney’s parks & lodging line of business at the flagship Orlando, Fla. location.

A graduate of Auburn University in Auburn, Ala., Ms. Miller completed a BA degree in public relations with a minor in business and graduated magna cum laude. Ms. Miller also developed her intercultural communication and business skills while studying abroad at Miami University John E. Dolibois European Center in Differdange, Luxembourg.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.