Ms. Miller

Stephanie Miller

Social Media Manager

Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at MP&A Digital & Advertising, located in Williamsburg, Va. MP&A is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller assists in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable guests using its successful integrated Customer Relationship Marketing (iCRM) approach.

Ms. Miller is certified in social marketing (Hootsuite) and remotely develops and monitors content on seven social media channels (Facebook, Twitter, Instagram, Google+, YouTube, Pinterest and WordPress blogs) for Caribbean resorts. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica) and Nisbet Plantation (Nevis).

In addition, she manages targeting, budgets and creative testing for paid social advertising and coordinates contests and social promotions to help curate user-generated content.

Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney’s parks & lodging line of business at the flagship Orlando, Fla. location.

A graduate of Auburn University in Auburn, Ala., Ms. Miller completed a BA degree in public relations with a minor in business and graduated magna cum laude. Ms. Miller also developed her intercultural communication and business skills while studying abroad at Miami University John E. Dolibois European Center in Differdange, Luxembourg.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.