Ms. Barnes-Hogg

Rebecca Barnes-Hogg

Founder

YOLO Insights

Rebecca Barnes-Hogg is a recruiting strategist and the founder and Chief Insights Officer of YOLO Insights®. YOLO Insights is a recruiting and hiring strategy firm dedicated to the art of hiring great employees.

Ms. Barnes-Hogg founded YOLO Insights® in 2010 with the vision of making sure no business was held back because they could not hire the right people. Her passion for connecting amazingly talented people with the businesses who desperately need them flows from her early career experience as an HR Executive. For over 15 years, she has been in the business of helping businesses hire the right people. Her educational background in business and human resources has given her a broad base from which to approach the numerous recruiting challenges. She especially enjoys helping businesses create recruiting strategies to ensure the best cultural fit so they can hire confidently, with more clarity, and know they are making the right hiring decisions for their business.

Ms. Barnes-Hogg is a sought-after speaker on topics related to recruiting, interviewing, communication, and teambuilding. Her recruiting insights have been featured in Business News Daily, U.S. News & World Report, CBS Small Business Pulse, MarketWatch, and HR Magazine. Ms. Barnes-Hogg is also a co-author of Rethinking Human Resources. She is currently writing her next book to be released in early 2017, tentatively titled The Ultimate Recruiting Guide.

Ms. Barnes-Hogg holds an MA in Human Resources Management and a BS in Business Management. She holds the SPHR certification from HRCI and the SHRM-SCP certification from SHRM.

Please visit http://www.yoloinsights.com for more information.

Ms. Barnes-Hogg can be contacted at 843-779-9656 or rebecca@yoloinsights.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.