Ms. Sandoval

Anne Sandoval

Marketing Manager

Travel Media Group

Anne Sandoval is the marketing manager of Travel Media Group, a hospitality marketing solutions provider with over 30 years of experience in helping hotels increase revenue. As marketing manager, Ms. Sandoval focuses on educating hoteliers on how their online presence can influence guest acquisition and overall revenue. Through articles, white papers, video, social media and product marketing, Ms. Sandoval distributes resources for hotel owners and managers to inform them on best practices for social media, reputation management and more.

Under her leadership, the marketing department has increased focus on creating dynamic customer experiences throughout the customer lifecycle with Travel Media Group. Her team also supports hospitality marketing consultants with improved educational collateral. Her team promotes all Travel Media Group product launches and manages the company website, social media and advertising efforts.

Ms. Sandoval is also responsible for the branding and promotion of HotelCoupons.com and Drive the Nation. These brands help travelers save money and inspire road trips across the U.S. In 2016, she spearheaded a co-branded social media campaign called Parks Madness, which resulted in over 100,000 votes. It is this type of traveler engagement that she hopes to inspire hotel brands to incorporate into their local social media strategies.

Ms. Sandoval has extensive experience in hotel marketing from her background in content writing and social media for an Orlando advertising agency specializing in hotel website development and social media management. Ms. Sandoval has a masterís degree from University of Central Florida (UCF) in mass communication with a graduate certificate in corporate communication. She also received her bachelorís degree in advertising/public relations from the University of Central Florida. Ms. Sandoval teaches an online social media course for undergraduates as an adjunct instructor at UCF.

Please visit http://www.travelmediagroup.com for more information.

Ms. Sandoval can be contacted at 407-673-6123 or anne.sandoval@travelmediagroup.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.