Mr. Calli

Adam Calli

Principal Consultant

Arc Human Capital LLC

Adam Calli has over 18 years of comprehensive experience in all aspects of progressive human resource management, in such diverse environments as hospitality, government contracting, television production, commercial banking, and multi-client outsourced HR support. After gaining work experience with Holiday Inn, Radisson, and Universal Studios Orlando, and completing the prestigious Walt Disney World College Program internship, he graduated with his bachelors in Hospitality Administration from the Dedman School of Hospitality at Florida State University. Mr. Calli then began his career in the Rooms Division with Hyatt Hotels and Resorts, before making the transition into HR with them.

Now he’s Principal Consultant for Arc Human Capital, LLC where he provides support for organizations seeking to fulfill their compliance mandates while striving to constantly improve their human capital capabilities. He’s also an HR instructor for George Mason University’s Learning Solutions Division and Northern Virginia Community College’s Workforce Development Division.

Mr. Calli has managed employees in many functions and has experience supporting blue and white collar organizations in privately held and publicly traded companies with multi-site operations. Mr. Calli has been quoted in the Florida Hotel & Motel Journal, HR Magazine, and most recently in Boating Industry. He has presented for multiple SHRM Chapters, has delivered webcasts and podcasts for the Human Capital Institute, and has been a panelist for the American Society of Association Executives (ASAE) and the Northern Virginia Family Services (NVFS) Training Futures program. He is finishing his Masters in Management with an HR concentration at Catholic University, is a veteran of the US Navy Reserves, and holds his SHRM-SCP, SPHR, and SWP certifications.

Please visit http://www.archumancapital.com for more information.

Mr. Calli can be contacted at 703-615-2085 or adam@archumancapital.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.